K Vision Centre

Miss Tina Khanam is a vision‑correction surgeon whose personalised approach deserved an equally patient‑focused website. Her challenge was to mirror her commitment to individualised care online. She needed a digital experience that educates, engages and guides patients through the journey from research to assessment.

Miss Tina Khanam8 weeksVisit live site

Complete website redesign and developmentTreatment page architecture and patient education contentOnline consultation booking integrationBefore and after gallery with consent managementLocal SEO optimisation for vision correction searchesPerformance optimisation achieving 95+ PageSpeed score

Client: Miss Tina Khanam
Industry: healthcare
Challenge: n the competitive field of vision correction, prospective patients research extensively. They compare clinics, read reviews and look for content that answers their questions. Tina’s previous site didn’t showcase her personal touch or encourage patient interaction. There were no clear pathways to book assessments or gather pre‑appointment information. Without engaging features, the site missed the opportunity to convert visitors into patients.
Key Results: 68% Quiz completions, +120% Assessment bookings

0%Quiz completions

+120%Assessment bookings

<1.5sPage load time

+85%SEO visibility

Project Overview

Miss Tina Khanam is a vision correction surgeon who needed a website that communicated clinical precision and built patient trust from the first click. We created a patient-first platform with an integrated assessment quiz that drove a 120% increase in bookings and 68% quiz completion rate.

The Challenge

n the competitive field of vision correction, prospective patients research extensively. They compare clinics, read reviews and look for content that answers their questions. Tina’s previous site didn’t showcase her personal touch or encourage patient interaction. There were no clear pathways to book assessments or gather pre‑appointment information. Without engaging features, the site missed the opportunity to convert visitors into patients.

Our Solution

Aethus partnered with Tina to create a patient‑first digital experience. We focused on: Interactive engagement: We introduced an online quiz to help visitors determine their suitability for vision‑correction surgery. Interactive content like quizzes encourages participation and demonstrates expertise — it’s also a fun way to educate users. Educational storytelling: Clear, jargon‑free explanations of treatments, surgeon credentials and patient testimonials build trust. Patients appreciate easy‑to‑understand information, and well‑structured content enhances search visibility. Simple booking pathways: We added prominent calls‑to‑action and a seamless online assessment booking system. Patients increasingly expect online self‑scheduling, and capturing them at the moment of decision increases conversion. Performance and accessibility: Using lightweight frameworks and optimised images, we ensured fast loading times. Accessible design and mobile optimisation meet the 2026 European Accessibility Act’s standards.

0%More Bookings

0%Quiz Completions

<1.5sLoad Time

+85%SEO Visibility

The Approach

The centrepiece of the K Vision Centre site is an interactive suitability assessment quiz. Patients answer questions about their vision, lifestyle, and expectations — and receive a personalised recommendation for the most appropriate treatment. This qualifier both educates the patient and provides Tina's team with pre-consultation data.

Every treatment page is structured around E-E-A-T principles — Tina's credentials, published research, patient outcomes, and before-and-after galleries all contribute to the clinical authority signals Google requires for medical content. The site ranks prominently for vision correction searches across the region.

“The website mirrors my commitment to personalised care. Aethus delivered a patient-first digital experience.”