K Vision Centre
Eye surgery website and SEO: 18x more Google clicks
18x
more Google search clicks in 7 months
- Up 1,696%
- Feb to Sep 2026
- Google impressions up 469%
Source: Google Search Console, organic clicks per month. See the trend
A private ophthalmologist with six clinics across London and Surrey, replacing a site that had flatlined.
Results
18x more Google search clicks in 7 months
Up 1,696%, Feb to Sep 2026; Google impressions up 469%. The line turns where the new website went live.
- People arriving from Google
- Appearances in Google results
- Old website
Use the left and right arrow keys to step through the months. Monthly counts are not shown.
Source: Google Search Console, organic clicks per month. The shaded band is Feb to Sep 2026; growth compares its first and last month. Monthly counts are kept private for our client.
Your practice next
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- Built by the team behind all three ophthalmology case studies
- Website design, medical SEO and marketing under one roof
- Fixed-price quote before any work starts
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What we did
Website design, medical SEO and marketing
We replaced the old website for Miss Tina Khanam, a private ophthalmologist and consultant eye surgeon, with a 242-page site, then ran the medical SEO and marketing that put it in front of patients. Every one of sixteen treatments answers the same seven questions patients ask, eighteen local pages cover the areas around her six London and Surrey clinics, and a self-assessment qualifies patients before they enquire.
From February to September 2026, Google search clicks grew 18x (up 1,696%) and the practice appeared in Google results 469% more often. See how we approach ophthalmology website design and ophthalmology SEO, or compare the Panthagani and Menassa Vision case studies.
- Client
- Miss Tina Khanam
- Industry
- healthcare
- Challenge
- Patients researching eye surgery compare clinics for weeks and ask the same seven questions about every procedure — cost, suitability, risks, recovery, lenses, reviews, and the ones they are embarrassed to ask aloud. The previous site answered them unevenly and showed none of Miss Khanam’s record, so a visitor could not tell a Moorfields-trained examiner from anyone else with a Harley Street address.
- Key Results
- 18x more Google search clicks, Feb to Sep 2026
K Vision Centre is the private practice of Miss Tina Khanam, a consultant ophthalmic surgeon with a Moorfields cornea fellowship, twenty years of operating and six clinics across London and Surrey. Aethus built the practice a 242-page site: sixteen treatments each answered across seven companion pages, an interactive night-driving simulator, a suitability self-assessment, published fees and eighteen local area pages.
The Challenge
Patients researching eye surgery compare clinics for weeks and ask the same seven questions about every procedure — cost, suitability, risks, recovery, lenses, reviews, and the ones they are embarrassed to ask aloud. The previous site answered them unevenly and showed none of Miss Khanam’s record, so a visitor could not tell a Moorfields-trained examiner from anyone else with a Harley Street address.
Our Solution
A patient-first site built on one repeated structure: every treatment carries the same seven companion pages, so no procedure is a dead end. A night-driving simulator shows lens outcomes rather than describing them, a self-assessment qualifies patients before they enquire, fees are published openly, and eighteen local pages meet the searches people actually make. Built and tested to WCAG 2.2 AA.
The brief
Miss Tina Khanam is a consultant ophthalmic surgeon with a cornea fellowship from Moorfields, an examiner’s seat at the Royal College of Ophthalmologists, ten publications and twenty years of operating behind her. Credentials that settle the question of competence entirely — provided anyone ever sees them.
The previous K Vision Centre site did not. It said what she offered without showing how she works, and gave a patient no way to find out whether they were even a candidate. The brief was to build the site a surgeon of that record should have had.
Answering the same seven questions, every time
Someone researching eye surgery asks the same things about every procedure, in the same order: what does it cost, am I suitable, what are the risks, how long is recovery, which lens, what do other patients say, and the dozen small questions they are slightly embarrassed to ask aloud.
Most clinic sites answer those unevenly — a detailed page for the flagship procedure, a paragraph for everything else. Here every one of the sixteen treatments carries the same seven companion pages, so no procedure is a dead end and no patient has to phone up to find out something the website should have told them.
One template, sixteen times over
Every treatment page opens with the plain description and then hands off to costs and finance, risks and safety, recovery, suitability, patient reviews, FAQs and lens options — each a page of its own rather than an accordion nobody opens.
It makes the site predictable to read and, incidentally, very hard to out-rank: a hundred and twenty-eight pages that each answer one specific question a patient actually typed.
Findable across London and Surrey
Nobody searches for a consultant ophthalmic surgeon by name until they already know it. They search for an eye surgeon in Wimbledon, or laser eye surgery near Croydon, or what keratoconus is, having just been told they have it.
The site meets all three: eighteen local area pages covering the catchments around each clinic, six conditions explained in plain language, and fifty-one patient articles — every one of them routing back to the same free assessment.
Putting the credentials where they count
FRCOphth, a Moorfields cornea fellowship, a Royal College examiner’s seat, a postgraduate diploma in cataract and refractive surgery, ten publications and more than thirty international lectures. In the NHS a record like that travels by referral; privately, it has to be legible on a web page.
The biography states it plainly and in full, alongside the work that does not appear on a CV — training programme director, clinical lead for Women in Vision UK, trustee of a charity running vision camps abroad.
“A patient should be able to find out whether they are suitable, what it costs and what could go wrong before anyone asks them for a phone number.”
Where the practice is now
K Vision Centre runs 242 pages: sixteen treatments each answered seven ways, six conditions, six bookable clinics, eighteen local area pages, fifty-one patient articles, an interactive night-driving simulator and a self-assessment that qualifies a patient before they ever pick up the phone.
Fees are published, finance is explained, and the whole build was tested to WCAG 2.2 AA — which for a practice whose patients are, by definition, having trouble seeing, is not an optional nicety.
“The website mirrors my commitment to personalised care. Aethus delivered a patient-first digital experience.”
Ready when you are
See what Google could do for your practice
Send us your practice website. We will look at how patients find you today and reply within one working day with an honest view of what would move the needle: no obligation, no hard sell.
- Built by the team behind all three ophthalmology case studies
- Website design, medical SEO and marketing under one roof
- Fixed-price quote before any work starts
More on ophthalmology website design and ophthalmology SEO.
Get a free review of your practice website
Tell us where to send it. We reply within one working day.
