K Vision Centre
A consultant’s record, finally legible to patients
- Client
- Miss Tina Khanam
- Industry
- healthcare
- Challenge
- Patients researching eye surgery compare clinics for weeks and ask the same seven questions about every procedure — cost, suitability, risks, recovery, lenses, reviews, and the ones they are embarrassed to ask aloud. The previous site answered them unevenly and showed none of Miss Khanam’s record, so a visitor could not tell a Moorfields-trained examiner from anyone else with a Harley Street address.
- Key Results
- 16 Treatments detailed, 242 Pages live
K Vision Centre is the private practice of Miss Tina Khanam, a consultant ophthalmic surgeon with a Moorfields cornea fellowship, twenty years of operating and six clinics across London and Surrey. Aethus built the practice a 242-page site: sixteen treatments each answered across seven companion pages, an interactive night-driving simulator, a suitability self-assessment, published fees and eighteen local area pages.
The Challenge
Patients researching eye surgery compare clinics for weeks and ask the same seven questions about every procedure — cost, suitability, risks, recovery, lenses, reviews, and the ones they are embarrassed to ask aloud. The previous site answered them unevenly and showed none of Miss Khanam’s record, so a visitor could not tell a Moorfields-trained examiner from anyone else with a Harley Street address.
Our Solution
A patient-first site built on one repeated structure: every treatment carries the same seven companion pages, so no procedure is a dead end. A night-driving simulator shows lens outcomes rather than describing them, a self-assessment qualifies patients before they enquire, fees are published openly, and eighteen local pages meet the searches people actually make. Built and tested to WCAG 2.2 AA.
The brief
Miss Tina Khanam is a consultant ophthalmic surgeon with a cornea fellowship from Moorfields, an examiner’s seat at the Royal College of Ophthalmologists, ten publications and twenty years of operating behind her. Credentials that settle the question of competence entirely — provided anyone ever sees them.
The previous K Vision Centre site did not. It said what she offered without showing how she works, and gave a patient no way to find out whether they were even a candidate. The brief was to build the site a surgeon of that record should have had.
Answering the same seven questions, every time
Someone researching eye surgery asks the same things about every procedure, in the same order: what does it cost, am I suitable, what are the risks, how long is recovery, which lens, what do other patients say, and the dozen small questions they are slightly embarrassed to ask aloud.
Most clinic sites answer those unevenly — a detailed page for the flagship procedure, a paragraph for everything else. Here every one of the sixteen treatments carries the same seven companion pages, so no procedure is a dead end and no patient has to phone up to find out something the website should have told them.
One template, sixteen times over
Every treatment page opens with the plain description and then hands off to costs and finance, risks and safety, recovery, suitability, patient reviews, FAQs and lens options — each a page of its own rather than an accordion nobody opens.
It makes the site predictable to read and, incidentally, very hard to out-rank: a hundred and twenty-eight pages that each answer one specific question a patient actually typed.
Findable across London and Surrey
Nobody searches for a consultant ophthalmic surgeon by name until they already know it. They search for an eye surgeon in Wimbledon, or laser eye surgery near Croydon, or what keratoconus is, having just been told they have it.
The site meets all three: eighteen local area pages covering the catchments around each clinic, six conditions explained in plain language, and fifty-one patient articles — every one of them routing back to the same free assessment.
Putting the credentials where they count
FRCOphth, a Moorfields cornea fellowship, a Royal College examiner’s seat, a postgraduate diploma in cataract and refractive surgery, ten publications and more than thirty international lectures. In the NHS a record like that travels by referral; privately, it has to be legible on a web page.
The biography states it plainly and in full, alongside the work that does not appear on a CV — training programme director, clinical lead for Women in Vision UK, trustee of a charity running vision camps abroad.
“A patient should be able to find out whether they are suitable, what it costs and what could go wrong before anyone asks them for a phone number.”
Where the practice is now
K Vision Centre runs 242 pages: sixteen treatments each answered seven ways, six conditions, six bookable clinics, eighteen local area pages, fifty-one patient articles, an interactive night-driving simulator and a self-assessment that qualifies a patient before they ever pick up the phone.
Fees are published, finance is explained, and the whole build was tested to WCAG 2.2 AA — which for a practice whose patients are, by definition, having trouble seeing, is not an optional nicety.
“The website mirrors my commitment to personalised care. Aethus delivered a patient-first digital experience.”
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