Cranberryhome
An award-winning studio, finally with a site to match
- Client
- Cranberryhome
- Industry
- other
- Challenge
- Interior design is bought on taste, judged in seconds, and Cranberryhome had thirteen awards to show for theirs. None of that was visible online. A studio selling considered, precisely-judged rooms was represented by a site that could have belonged to anyone, and its proof — the awards, the reviews, the brands it buys from — sat in carousels no search engine could reach.
- Key Results
- 9 Languages published, 152 Pages live in English
Cranberryhome is a multi-award-winning interior design and property styling studio in Bedfordshire. Aethus designed and built its website: seven project stories, six services, an indexable awards and reviews architecture, a 24-brand supplier directory, an AI Virtual Makeover tool, and the whole thing published in nine languages.
The Challenge
Interior design is bought on taste, judged in seconds, and Cranberryhome had thirteen awards to show for theirs. None of that was visible online. A studio selling considered, precisely-judged rooms was represented by a site that could have belonged to anyone, and its proof — the awards, the reviews, the brands it buys from — sat in carousels no search engine could reach.
Our Solution
A site built to be judged on its own design. Every project opens full-bleed rather than as a thumbnail, every service says plainly where it starts and stops, and every award, review and supplier gets its own indexable page. An AI Virtual Makeover turns curiosity into a conversation, and the whole build publishes in nine languages for an international buyer.
The brief
Cranberryhome is a small interior design studio in Bedfordshire with a very large trophy cabinet: thirteen national and international awards, including Best of Houzz four years running and a UK Property Awards win for Best Bathroom Design.
The work was already award-winning. The website was not. Cranberryhome came to Aethus because a studio whose entire proposition is considered, tactile, precisely-judged design cannot be represented by a site that looks like everyone else’s. The brief was to make the website feel like the work.
A portfolio that behaves like a showroom
Interior design is sold on taste, and taste is judged in about four seconds. Most studio websites answer that with a grid of thumbnails and a contact form, which asks the visitor to do all the imagining.
We built this one to do the imagining for them. Every project opens as a full-bleed room rather than a thumbnail. Every service explains where it starts and where it stops. Every award and every review has its own page, so the proof is indexable rather than decorative — and the whole thing carries the studio’s own palette, typography and pace instead of a template’s.
Six services that explain where they stop
Interior design, property styling, bespoke furniture, property management, show-home styling and consulting are six different commitments of time and money, and a client rarely knows which one they are asking for.
Each has its own page, written to say plainly what it covers, who it suits and how it begins. They are designed to be read in any order and to hand off to one another — start with a consultation, add styling when the house goes on the market, hand over the whole project when it outgrows a weekend.
Making the proof searchable
Thirteen awards and fifty-two client reviews are worth very little sitting in a carousel on the homepage. Someone deciding whether to trust a studio with their house will go looking, and what they find needs to be a page, not a slide.
So every award has a page naming the body, the category and the year. Every review has a page under the client’s own name. Twenty-four supplier brands — Little Greene, Buster + Punch, Porta Romana, Eichholtz — have theirs too, because the names a studio buys from are themselves an argument about the standard it works to.
Nine languages, because the buyers are not all British
A good part of the market for high-end UK property styling does not read English first. Show-home and developer work in particular is bought by people reviewing a shortlist from another country.
The site publishes in nine languages — English, French, Spanish, Portuguese, Italian, German, Russian, Chinese and Arabic — with the navigation, headings and service copy properly translated rather than machine-swapped at the browser. 265 pages in total.
“A studio that is hired for its taste has to be able to survive being judged on its own website.”
Where the studio is now
Cranberryhome now runs 152 English pages and 265 in total across nine languages: seven project stories, six services, thirteen awards, fifty-two reviews, a 24-brand supplier directory, a trends lookbook, a blog and an AI makeover tool that turns idle curiosity into a starting point for a conversation.
The site has been shortlisted at the International Property Awards 2027 — which is a pleasing thing for a website about award-winning interiors to have done.
“Aethus created a stunning website for our interior design business, with strict criteria from our end and wanting to ensure we hit the right notes for style, colours and content, Lawrence excelled, provided a comprehensive site for us, added some creative elements that we love and was more than willing and able to accommodate all our changes and quirky requests. Have already recommended his services to others and so would highly recommend Aethus as your next partner.”
Compliance Scorecard
12 questions on CQC display, UK GDPR/PECR, accessibility and advertising rules. Instant score and a plain-English action plan.
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