SEO for Private Medical Practices

Get more self-paying patients booking directly from the searches they're already making. Specialist SEO for private clinics, consultants, dentists, physios, aesthetic and eye clinics.

Get my free SEO audit Prefer to talk? Pick a time →

Free audit, no obligation. Fixed monthly fee agreed in writing before any work starts.

Healthcare websites since 2015Senior-led deliveryBedford, UK

5.0 · 7 Google reviews

Get your free practice SEO audit

We crawl your site and show you where patients are being lost — with a prioritised fix list you keep, whether or not you work with us.

Pricing: Fixed monthly fee, agreed after your free audit
Term: Six months on Essentials or Growth, then 30 days' notice
First step: Free audit with a fix list you keep

Trusted by clinics and practices

A private practice can offer the best care in its field and still be invisible on Google. Self-paying patients search for conditions, treatments and "private [specialty] near me" before they ever ask for a referral — and if your practice does not appear, they book with whoever does.

We provide specialist SEO for private clinics, consultants, dentists, physiotherapists, aesthetic clinics and eye clinics: content built around the searches local patients actually make, each one linking to the page that takes the booking, reported on weekly rather than left to a quarterly guess.

Private practices we've built for

What you get

Two locally-focused articles a month, each targeting a real local patient search
Every article links to the service or clinic page that takes the booking
A weekly performance breakdown, so a broken booking link is caught in days
A monthly report from Lawrence, our founder — results and next month's plan
Local SEO for clinics — Google Business Profile, citations and map-pack visibility
Medically accurate, patient-friendly content, reviewed by your clinicians
GDPR-compliant analytics tracking the journey from search to booking
Optional Google Ads management for visibility from month one

SEO built specifically for healthcare

Medical SEO is not generic SEO with clinical words swapped in. Google holds health content to a higher standard — its E-E-A-T expectations mean your expertise, authority and trustworthiness must be demonstrable on the page. We build that in: accurate, well-referenced treatment and condition content, credible practitioner authorship, and the technical foundations that let it all rank.

We pair that with the local signals clinics live on — Google Business Profile, citations and map-pack optimisation — so you capture both the patient researching a condition and the one searching for a specialist nearby.

From rankings to booked appointments

Traffic is only valuable if it converts. We focus on the high-intent searches that bring self-paying patients ready to book, and every article links straight to the page that takes that booking. Weekly reporting ties the work back to what matters: enquiries, not vanity metrics.

Medical SEO copywriting

We write the content ourselves: patient-question articles built around the searches a local patient actually makes, and the service and condition pages that answer them and take the booking. Each piece is written for search first, then reviewed by your clinician, who is named as reviewer on the page.

Healthcare copy has to satisfy the advertising rules as well as Google. We write with the ASA/CAP Code and GMC advertising guidance in mind, so claims about treatments and outcomes stay measured and defensible, and practitioner authorship is credited in the way E-E-A-T rewards.

E-E-A-T is a workflow, not a checkbox

Health queries sit in Google's most heavily scrutinised category, where pages are judged on whether a real, qualified person stands behind them. We build that evidence into the site rather than claiming it in a meta tag: named clinical authorship and review on treatment content, author and reviewer structured data, and citations to sources a doctor would accept.

Authority earned, not bought

Link schemes are a fast way for a medical site to lose the trust it needs most. We build authority the durable way — professional directories such as Doctify, hospital and society profiles, local citations, and content other health sites reference because it is genuinely useful.

Patient trust, on the page

Self-paying patients choose on trust. Our Growth level adds captioned patient video testimonials, recorded with consent, placed on the relevant service page — which does more for a private practice's credibility than any written claim.

The free audit

What one practice audit found

These are anonymised findings from a real crawl of a multi-site London private clinic — not typical or average figures, but the kind of thing a free audit can surface in minutes.

Sitewide
A booking link on every page returning a 404.
Every visitor who tried to book was met with an error page — the single highest-value link on the site, broken everywhere it appeared.
112 of 113 pages
No meta description, so Google writes its own generic snippet.
A generic snippet is a weaker, less persuasive result than one written to make a patient click.
0 pages
No page titles mentioning the city or clinic area.
Local search relies on the title saying where you are — without it, a patient searching "near me" has no reason to click you over a competitor.
3–4 links
Articles sitting off the booking path, linked from only 3–4 pages.
Content that patients can barely find is content that cannot bring them to a booking.
Menu-wide
Menu links routed through unnecessary redirects.
Every redirect adds a delay and dilutes the signal search engines use to rank the destination page.
60 characters
Page titles truncated in search results for running over the limit.
A cut-off title looks unfinished and buries the part meant to earn the click.
Under 200 words
A locations page covering four clinics in under 200 words.
Four clinics sharing one thin page gives Google — and a patient choosing between them — almost nothing to go on.

Get your free audit

How we work together

Three ways to work together

Named for what each does, not a generic tier — built around how a practice works. Growth is the level we recommend once you have patients willing to share their story; Ads adds to either level.

Level 1

Essentials SEO

Two locally-focused articles a month, each pointing straight at a booking, backed by weekly reporting so nothing sits broken for long.

Two detailed, optimised articles every month, each targeting a search a local patient actually makes
Every article links to the service or clinic page that takes the booking
A weekly performance breakdown of the site
A monthly report from Lawrence, our founder — last month's results and next month's plan
Data drawn from leading SEO tools, Google Analytics, Search Console and Aethus Umami (privacy-first analytics)

Why it matters

Weekly numbers mean a problem — a broken booking link, a page that stopped ranking — is caught in days, not found three months later in a quarterly review.

Best for A single practice or clinic ready to be found for the treatments it already offers.

Get your free audit

Level 2

Recommended

Growth Platform

Everything in Essentials, plus two captioned patient video testimonials a month and a monthly strategy session with Lawrence.

Everything in Essentials SEO
Two patient video testimonials a month, recorded from a 20-minute Google Meet call
Full recording, editing and upload to your website
Burned-in captions, ready to repost to Facebook, Instagram and TikTok
A monthly strategy session with Lawrence

Why it matters

Self-paying patients choose on trust. A real patient describing their recovery on the relevant service page does more than any claim we could write — six stories by day 90.

Best for A practice with willing patients and more than one service or clinic to build trust around.

Get your free audit

Bolt-on

Add to either level

Google Ads

Complete campaign setup, daily monitoring and weekly tuning — adds to either level, so you get visibility from month one while SEO compounds.

Complete setup of targeting, keywords and ad copy
Daily monitoring
Weekly adjustments to keywords, targeting and copy
Conversion tracking set up with your developer, or installed by us (installation may carry a one-off fee)

Why it matters

SEO compounds over months; ads put the practice in front of people searching near each clinic from month one. Ad spend is paid directly to Google, separate from the management fee.

Best for A practice opening a new clinic, or one that wants visibility while the SEO content builds.

Get your free audit

Fee: A fixed monthly fee, agreed in writing after the free audit — before any work starts.
Minimum term: Six months on Essentials and Growth, because SEO compounds — then 30 days' notice.
Your contact: A dedicated Partner Success contact you can call any time.
Staying aligned: Regular contact to keep the work aligned with the practice.

The plan

How the first 90 days work

Step 1
Audit and advise
We set a baseline, hand over a prioritised fix list, and publish your first content.
Step 2
Localise the content
We write for the searches local patients make, and point every article to a booking.
Step 3
Review and plan ahead
We report against the baseline and set next quarter's plan.

Month	Essentials	Growth adds	Google Ads adds
Month 1Audit and advise	Reporting set up with a baseline Prioritised fix list for your developer, starting with anything breaking bookings Posts 1–2 on high-intent local searches	Strategy session 1 — agree priority clinics & services Videos 1–2 recorded and captioned	Targeting, keywords and copy set up Conversion tracking set up with your developer Campaigns launched, with daily monitoring
Month 2Localise the content	Posts 3–4 Suggested titles & descriptions for key pages, ready to paste in Advice on a page per clinic or location	Strategy session 2, reviewing month-1 data Videos 3–4 cut for social	Weekly keyword and copy tuning Ads scheduled around clinic hours
Month 3Review and plan ahead	Posts 5–6 Results reported against the month-1 baseline Content plan for next quarter	Strategy session 3 Videos 5–6 — six patient stories in total	Budget shifted to what's working Cost per enquiry reported by clinic

Month 1

Audit and advise

Essentials

Reporting set up with a baseline
Prioritised fix list for your developer, starting with anything breaking bookings
Posts 1–2 on high-intent local searches

Growth adds

Strategy session 1 — agree priority clinics & services
Videos 1–2 recorded and captioned

Google Ads adds

Targeting, keywords and copy set up
Conversion tracking set up with your developer
Campaigns launched, with daily monitoring

Month 2

Localise the content

Essentials

Posts 3–4
Suggested titles & descriptions for key pages, ready to paste in
Advice on a page per clinic or location

Growth adds

Strategy session 2, reviewing month-1 data
Videos 3–4 cut for social

Google Ads adds

Weekly keyword and copy tuning
Ads scheduled around clinic hours

Month 3

Review and plan ahead

Essentials

Posts 5–6
Results reported against the month-1 baseline
Content plan for next quarter

Growth adds

Strategy session 3
Videos 5–6 — six patient stories in total

Google Ads adds

Budget shifted to what's working
Cost per enquiry reported by clinic

By day 90 you'll have

Six locally-focused articles, each pointing to a booking
A prioritised fix list, with titles and descriptions ready to use
Weekly breakdowns, three monthly reports and a plan for next quarter
Growth: six captioned patient videos and three strategy sessions
Ads: live campaigns with 90 days of results

What we measure every month

Search impressions for your priority treatment searches
Clicks through to the booking page
Booking enquiries, by clinic
Ads: cost per booking enquiry

Getting started

What we'll need from you

Access to your website, so we can publish posts and videos
Your developer's contact, for the fix list and tracking
Access to Google Analytics and Search Console
Clinic details — addresses, areas served, and the services at each
Willing patients, two a month (Growth)
Access to your Google Ads account and a monthly budget (Ads)

Results

What happens to a practice's Google presence after we rebuild it

Three private eye-care practices, tracked month by month in Google. The lines show direction and shape. The figures stay private.

People arriving from Google
Appearances in Google results
Old website

Vision-correction clinic, London & Surrey

Old site flatlined. The new one climbed.

Before and after the rebuild. The line turns where the new website went live.

Read the case study

See all results

Source: Google Search Console, monthly, between Sept 2025 and Sept 2026. Shown as trends, not figures, to protect our clients’ privacy.

Book a Website Review Get my free SEO audit

Frequently asked questions

How is medical SEO different from regular SEO?

Health content is held to Google's higher E-E-A-T standard, so demonstrable expertise, authority and trust on the page matter more than for most sectors. Medical SEO also leans heavily on local optimisation and accurate, compliant clinical content — both of which we specialise in.

How long until we see results?

SEO is a compounding investment rather than an instant switch. Most private practices see meaningful movement in rankings and enquiries within three to six months, with results strengthening over time. We report progress weekly and monthly throughout.

Do you handle Google Business Profile and local SEO?

Yes. Local SEO — Google Business Profile optimisation, citations and map-pack visibility — is central to how clinics get found, and is a core part of our medical SEO work.

Do you guarantee first-page rankings?

No, and you should be wary of anyone who does — rankings are Google's decision, not an agency's to promise. What we do guarantee is an agreed baseline, honest weekly and monthly reporting against it, and work you can inspect.

How much does this cost?

A fixed monthly fee, scoped after your free audit — we don't publish a figure here because it depends on your specialism and catchment. You'll have a written fixed figure before anything starts.

Is there a minimum term?

Six months on Essentials and Growth, then 30 days' notice. SEO compounds — six months is roughly the point results become reliably visible, so a shorter term would only capture the slow part of the curve.

How do the patient videos work?

With consent throughout. We record a 20-minute Google Meet call with a willing patient, edit it down, and you and the patient approve the final cut before it goes anywhere. We never share clinical details without their explicit consent.

Do I need Google Ads as well as SEO?

No — it's optional. SEO compounds over months; ads are useful if you want visibility from month one, particularly around a new clinic opening.

Who writes the content, and is it clinically reviewed?

We write it; your clinicians review it and are named as reviewers on the page. That reviewer credit is exactly what Google's E-E-A-T guidance rewards — it's not just a compliance step.

What happens after the free audit?

You keep the fix list whether or not you work with us. No obligation.

Book a call with Lawrence

Where patients are dropping out of your search results
What we'd fix first in the 90-day plan
Whether we’re the right fit

“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”— Mr Jesse Panthagani, Consultant Ophthalmic Surgeon, private practice

5.0 · 7 Google reviews

Pick a time — it takes under a minute.

Times shown in

Loading available times…

Source: Free audit, no obligation. Fixed monthly fee agreed in writing before any work starts.

Not ready to talk?

Compliance Scorecard. 12 questions on CQC display, UK GDPR/PECR, accessibility and advertising rules. Instant score and a plain-English action plan. Take the compliance scorecard →

SEO by specialism