Healthcare
websites
Patient-focused websites for UK private consultants and clinics. Built to UK GDPR and WCAG 2.2 AA, fast, and designed around the journey from first search to booked consultation.
A short recorded walkthrough of where patients drop off on your website, sent within 2 working days. Tell us where to send it.
The problem
Not one big failure. Four small ones, at the four points a patient can quietly go elsewhere.
Searching
They search a condition or a procedure, not your name.
If the site has no page for what they typed, they never reach you — they reach whoever wrote one.
Judging
They decide in seconds whether this looks like a serious practice.
A slow, dated or stock-photo site erodes the clinical credibility you spent years building.
Checking
They look for your credentials, your fees and what happens at the appointment.
If fees are hidden they assume the worst, and either ring to ask or quietly leave.
Enquiring
They send an enquiry, or they do not.
A long form, an unclear next step, or no reassurance about their data, and the enquiry does not happen.
Proof
Private Ophthalmology
Patients choosing private eye surgery are making a once-in-a-lifetime decision about their sight, and what reassures them most is hearing from people who have already been through it. Ms Jiang’s private patients are seen in clinics run by larger providers, so her own site had to show clearly who they would be seeing, what it would cost and what it would be like. She wanted it to feel fresh, distinctive and modern, unlike the clinical template most consultant websites follow.
85
Pages live
Source: lijiang.co.uk site specification, October 2026
“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”
Three private eye practices, each built around how their patients decide.
Consultant ophthalmic surgeon, private practice
Vision-correction surgeon, Miss Tina Khanam
Private eye surgery practice, built from nothing
What you get
The outcome is the reason. The technique underneath it is how we get there.
Results
Three private eye-care practices, tracked month by month in Google. The lines show direction and shape. The figures stay private.
Vision-correction clinic, London & Surrey
Before and after the rebuild. The line turns where the new website went live.
Use the left and right arrow keys to step through the months. Monthly counts are not shown.
Cataract & lens clinic, North West
A new practice, launched with its website. Patients now book and pay for consultations online.
Use the left and right arrow keys to step through the months. Monthly counts are not shown.
Consultant eye surgeon, East Midlands
Through its first year online. Patients book online and use the site's tools before they call.
Use the left and right arrow keys to step through the months. Monthly counts are not shown.
“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”
Source: Google Search Console, monthly, between Sept 2025 and Sept 2026. Shown as trends, not figures, to protect our clients’ privacy.
Investment
Three engagements, named for the situation you are in. Every figure excludes VAT.
From £5,000
4–6 weeks
Launching private practice
£8,000–£12,000
6–10 weeks
Replacing a site that under-performs
From £15,000
Scoped per practice
Growing a clinic
Duties
No certification badges. The specific things we implement, which you are welcome to check.
Source: This describes our implementation practice. It is not legal advice, and your practice should take its own on its regulatory obligations.
The discipline
Medical website design is not general web design with a clinical colour palette: a clinic's website carries duties a shop's never has to. Three of them shape everything we build.
An enquiry to a clinic is not a contact-form submission; it is health information, volunteered by someone who may not have told anyone else. UK GDPR treats it as special category data, and the build treats it the same way: forms that collect the minimum, a documented retention period, and a mapped list of every processor it touches. Your practice manager can answer "where does patient data go?" from one page, because that page is written during the build rather than after an incident.
The patients most likely to need you — older, in pain, low-sighted, anxious — are the patients a carelessly built site quietly excludes. We build to WCAG 2.2 AA and test with a keyboard and a screen reader, the standard behind the Equality Act duty to make reasonable adjustments. It is also plain good marketing: a site that works for a patient with a tremor works faster and reads clearer for everyone else.
A patient weighing up a private clinic checks the same things a regulator would: who the clinicians are, which register they are on, what the treatment involves, what it costs. So the site presents named clinicians with their registrations, displays your CQC rating where the duty applies, publishes honest fees, and makes no claim that cannot survive being checked against GMC and CAP guidance. The restraint reads as confidence, because it is.
Questions
Launching a private practice starts from £5,000. Rebuilding a site that under-performs runs £8,000–£12,000. Multi-practitioner clinic platforms start from £15,000. Every figure excludes VAT, and the full commercial terms — payment, ownership, content — are published on the pricing page.
Four to six weeks for a new practice site; six to ten weeks for a full patient-journey rebuild. Clinic platforms are scoped per practice. We would rather give you a real date than a flattering one.
Yes. Privacy-by-design enquiry forms, a documented retention period, consent configured to current ICO guidance, and CQC rating display where the duty applies to you. Claims and imagery are written to be defensible under GMC and CAP guidance.
Yes — we integrate the booking and practice-management systems private clinics already use, so patients can self-book and reception does less manual scheduling. Where systems have to talk to each other, consent and data retention are mapped across them.
That is the point of the build. A page per condition and procedure, written for patients rather than for colleagues, with local search foundations and your Google Business Profile behind it — so you appear for the specialty and "near me" searches your future patients actually run.
Yes. We design clear pathways for private patients and, where relevant, for NHS or referral routes, so both audiences are served from the same site without one crowding out the other.
Hosting is £40 + VAT a month and is required for every site we build; it covers managed hosting with guaranteed 99.9% uptime on UK servers, SSL, daily backups and security monitoring and updates. You own the site outright on final payment.
Next step
A short review of your current site against the four points above. No obligation, and you keep the written summary whether or not we work together.
“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”
Pick a time — it takes under a minute.
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Run the Private Practice Website Scorecard instead — it scores your site against CQC display duties, UK GDPR, accessibility and advertising rules, and shows the result on screen.
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