Investment

What a private practice website costs, and what is inside it

Three engagements, named for the situation you are in. Every figure excludes VAT and comes with its commercial terms stated in full.

Book a Website Review

From £5,000

4–6 weeks

Launching private practice

You are moving into private work and need a presence that a referring GP and a self-paying patient both take seriously.

Clinical authority established, the essential service pages written, one clear enquiry path, and the local search foundations in place.

What is included

Positioning and message for your specialism
Core service and condition pages, written for patients
Enquiry path with privacy-by-design forms
Local search foundations and Google Business Profile
Accessibility to WCAG 2.2 AA
30 days post-launch support

£8,000–£12,000

6–10 weeks

Replacing a site that under-performs

You have a website. It looks acceptable, it does not produce enquiries, and nobody has been able to tell you why.

The patient journey rebuilt around the decision a patient is actually making, with measurement from launch so the change is visible.

What is included

Diagnosis of where enquiries are currently lost
Patient-journey redesign end to end
Deeper condition and treatment content
Booking or enquiry integration
Search visibility protected through migration
Measurement configured, with a baseline agreed before launch
90 days post-launch support

From £15,000

Scoped per practice

Growing a clinic

Several practitioners, more than one location, and systems that need to talk to each other.

An architecture that holds up as you add practitioners, locations and services, without a rebuild each time.

What is included

Scalable service, location and practitioner architecture
CRM or practice-management integration
Editorial governance and role-based CMS access
Consent and data-retention mapping across systems
Performance budget held under load
Managed hosting, £40 + VAT a month

Book a Website Review

The review is where we work out which of the three you are — if any.

Terms

The assumptions behind every figure

Published here rather than saved for a proposal, so you can compare our quote against anyone else's.

VAT: All figures exclude VAT, charged at the prevailing UK rate.
Payment: 50% deposit to begin, 50% on completion. Payment plans available.
Ownership: You own the site, the content and the domain outright on final payment. The code is yours; there is no licence to keep paying.
Content: Copywriting is included: we write the site. You review it clinically, and you supply photography or we arrange a shoot at cost.
Third-party costs: Domain registration and any booking or CRM subscriptions are billed to you directly by the provider, not marked up by us. Hosting is separate: see the hosting term below.
Hosting: £40 + VAT per month, required with every site we build. Covers managed hosting with guaranteed 99.9% uptime on UK servers, SSL certificate management, daily automated backups with restore, and security monitoring with security and software updates.
Scope changes: Anything outside the agreed scope is quoted before it is built. No change is started on an assumption.
If it goes wrong: You can stop after the deposit stage and keep everything produced to that point.
SEO: SEO from £250 per month (recommended, not mandatory). Ongoing SEO is a separate service from the website build.

Fit

When we are the wrong choice

Said plainly, because finding out later is expensive for both of us.

You need a site live in under three weeks. We would rush it and you would pay for the rush.
The budget is under £5,000. A template build is a reasonable choice at that level and we are not the cheapest way to get one.
You want us to make claims about outcomes that cannot be substantiated. We will decline, and it is better to know now.
You are looking for someone to take instructions only. The work depends on us being able to disagree with you about the patient journey.

Questions

Before you commit

What if I need something that's not in the packages?: Our packages are starting points. We're happy to customise scope and pricing for specific requirements. Booking system integrations, patient or client portals, multi-practitioner features – if your practice or business needs it, we can build it.
Do you offer payment plans?: Yes. We work with 50% deposit to begin and 50% on completion, and payment plans are available — talk to us about what suits your practice or business cash flow.
What's included in the hosting plan?: Every site we build runs on our hosting plan at £40 + VAT per month, and it isn't optional. It covers managed hosting with guaranteed 99.9% uptime on UK servers, SSL, daily backups with restore, and security monitoring and updates. Content changes, reports and priority support are not part of the plan.
What technology do you use and why does it matter?: We build on Next.js and React – the same technology used by companies like Netflix, TikTok, and GitHub. For you, this means: faster loading (visitors and clients trust fast sites), better security, and long-term maintainability. We build with security and data protection in mind.
Can I update the website content myself?: Yes. Every site we build includes a content management system, so you can edit text and images yourself. Larger builds can include more advanced editing set-ups, such as approval workflows for multi-location clinics, which we agree when we scope the project.

Next step

Find out which of the three you are

A short review of your current site and where enquiries are being lost. If none of the three fits, we will say so.

Book a Website Review

Not a clinic

We also build for businesses outside healthcare. See business website pricing.

Source: Figures are indicative and confirmed in a written scope before any work starts. Nothing on this page is a quote.

What a private practice website costs, and what is inside it

Engagements

Launching private practice

Replacing a site that under-performs

Growing a clinic

Find out which of the three you are