SEO for Private Eye Clinics & Ophthalmologists

SEO for private ophthalmology practices, built to bring more self-paying patients to LASIK, cataract and lens-replacement consultations — and turn research into bookings.

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Free audit, no obligation. Fixed monthly fee agreed in writing before any work starts.

Healthcare websites since 2015Senior-led deliveryBedford, UK

5.0 · 7 Google reviews

Get your free ophthalmology SEO audit

We crawl your ophthalmology practice's site and show where patients are being lost, with a prioritised fix list you keep whether or not you work with us.

Trusted by clinics and practices

Eye surgery is one of the most heavily researched purchases a patient will make. Searches like "lasik surgeon [city]", "cataract surgery private cost", "lens replacement" and "keratoconus specialist" come from patients comparing surgeons carefully — reading qualifications, results and reviews before they ever pick up the phone. A practice that is not visible for these searches is competing on referrals alone against clinics that are.

Aethus runs SEO for private ophthalmology practices: procedure-led content for LASIK, cataract and lens replacement, local visibility for city-specific surgeon searches, and monthly reporting tied to consultation bookings. You keep the audit and fix list whether or not you work with us.

Eye surgeons we've built for

What you get

Procedure-page SEO for LASIK, cataract surgery, lens replacement and keratoconus
Local SEO for "lasik surgeon [city]" and private eye clinic searches
Content built around GMC specialist-register and RCOphth credibility
Technical fixes prioritised around the consultation-booking journey — page speed, mobile usability, broken enquiry forms
Google Business Profile categorised as ophthalmology, not filed under a generic "doctor" listing
Visibility tracking against the surgeons and practices your consultations are being compared to
A weekly breakdown of what changed on the site, so a broken consultation-booking link is caught in days
A monthly report and plan direct from Lawrence, our founder — not a generic agency dashboard

The searches that fill a private ophthalmology diary

Patients researching eye surgery search precisely: "lasik surgeon [city]", "cataract surgery private cost", "lens replacement", "keratoconus specialist". Each is a different stage of the same decision, and each needs its own page — a single "eye surgery" page cannot rank for all of them or answer the specific questions behind each search.

Because this is a high-value, high-stakes purchase, the pages that convert combine thorough procedure detail with visible surgeon credentials, so a cautious patient can build confidence before booking a consultation.

What GMC and RCOphth standing means for your SEO content

Consultant ophthalmologists sit on the GMC specialist register, and the Royal College of Ophthalmologists publishes guidance on how refractive surgery in particular should be advertised to patients. We surface specialist-register status, subspecialty training and relevant fellowships clearly, because verifiable, named expertise is a trust signal Google's quality guidelines emphasise — and exactly what a patient comparing surgeons for elective eye surgery is looking for. Nothing here is legal advice; any claim we are unsure of, we check with you before it goes live.

What we look for in an ophthalmology site audit

We check for a single generic "eye surgery" page standing in for dedicated pages for LASIK, cataract and lens replacement, no keratoconus or specialist-condition page despite real search demand, before-and-after or outcome content presented without proper consent and clinical context, a consultation-booking link that is broken or buried, and a Google Business Profile filed under a general "doctor" category instead of ophthalmology.

How patient video stories work for an ophthalmology practice

Growth adds two captioned patient video stories a month — well suited to a LASIK or cataract-surgery story, where a real outcome described in the patient's own words does more than a results statistic. Consent covers the interview and any outcome imagery separately, and the patient approves the final cut before publication.

How we work together

Three ways to work together

Named for what each does, not a generic tier — built around how a ophthalmology practice works. Growth is the level we recommend once you have patients willing to share their story; Ads adds to either level.

Level 1

Essentials SEO

Two locally-focused articles a month, each pointing straight at a booking, backed by weekly reporting so nothing sits broken for long.

Two detailed, optimised articles every month, each targeting a search a local patient actually makes
Every article links to the service or clinic page that takes the booking
A weekly performance breakdown of the site
A monthly report from Lawrence, our founder — last month's results and next month's plan
Data drawn from leading SEO tools, Google Analytics, Search Console and Aethus Umami (privacy-first analytics)

Why it matters

Weekly numbers mean a problem — a broken booking link, a page that stopped ranking — is caught in days, not found three months later in a quarterly review.

Best for A single practice or clinic ready to be found for the treatments it already offers.

Get your free audit

Level 2

Recommended

Growth Platform

Everything in Essentials, plus two captioned patient video testimonials a month and a monthly strategy session with Lawrence.

Everything in Essentials SEO
Two patient video testimonials a month, recorded from a 20-minute Google Meet call
Full recording, editing and upload to your website
Burned-in captions, ready to repost to Facebook, Instagram and TikTok
A monthly strategy session with Lawrence

Why it matters

Self-paying patients choose on trust. A real patient describing their recovery on the relevant service page does more than any claim we could write — six stories by day 90.

Best for A practice with willing patients and more than one service or clinic to build trust around.

Get your free audit

Bolt-on

Add to either level

Google Ads

Complete campaign setup, daily monitoring and weekly tuning — adds to either level, so you get visibility from month one while SEO compounds.

Complete setup of targeting, keywords and ad copy
Daily monitoring
Weekly adjustments to keywords, targeting and copy
Conversion tracking set up with your developer, or installed by us (installation may carry a one-off fee)

Why it matters

SEO compounds over months; ads put the practice in front of people searching near each clinic from month one. Ad spend is paid directly to Google, separate from the management fee.

Best for A practice opening a new clinic, or one that wants visibility while the SEO content builds.

Get your free audit

Fee: A fixed monthly fee, agreed in writing after the free audit — before any work starts.
Minimum term: Six months on Essentials and Growth, because SEO compounds — then 30 days' notice.
Your contact: A dedicated Partner Success contact you can call any time.
Staying aligned: Regular contact to keep the work aligned with the practice.

The plan

How the first 90 days work

Step 1
Audit and advise
We set a baseline, hand over a prioritised fix list, and publish your first content.
Step 2
Localise the content
We write for the searches local patients make, and point every article to a booking.
Step 3
Review and plan ahead
We report against the baseline and set next quarter's plan.

Month	Essentials	Growth adds	Google Ads adds
Month 1Audit and advise	Reporting set up with a baseline Prioritised fix list for your developer, starting with anything breaking bookings Posts 1–2 on high-intent local searches	Strategy session 1 — agree priority clinics & services Videos 1–2 recorded and captioned	Targeting, keywords and copy set up Conversion tracking set up with your developer Campaigns launched, with daily monitoring
Month 2Localise the content	Posts 3–4 Suggested titles & descriptions for key pages, ready to paste in Advice on a page per clinic or location	Strategy session 2, reviewing month-1 data Videos 3–4 cut for social	Weekly keyword and copy tuning Ads scheduled around clinic hours
Month 3Review and plan ahead	Posts 5–6 Results reported against the month-1 baseline Content plan for next quarter	Strategy session 3 Videos 5–6 — six patient stories in total	Budget shifted to what's working Cost per enquiry reported by clinic

Month 1

Audit and advise

Essentials

Reporting set up with a baseline
Prioritised fix list for your developer, starting with anything breaking bookings
Posts 1–2 on high-intent local searches

Growth adds

Strategy session 1 — agree priority clinics & services
Videos 1–2 recorded and captioned

Google Ads adds

Targeting, keywords and copy set up
Conversion tracking set up with your developer
Campaigns launched, with daily monitoring

Month 2

Localise the content

Essentials

Posts 3–4
Suggested titles & descriptions for key pages, ready to paste in
Advice on a page per clinic or location

Growth adds

Strategy session 2, reviewing month-1 data
Videos 3–4 cut for social

Google Ads adds

Weekly keyword and copy tuning
Ads scheduled around clinic hours

Month 3

Review and plan ahead

Essentials

Posts 5–6
Results reported against the month-1 baseline
Content plan for next quarter

Growth adds

Strategy session 3
Videos 5–6 — six patient stories in total

Google Ads adds

Budget shifted to what's working
Cost per enquiry reported by clinic

By day 90 you'll have

Six locally-focused articles, each pointing to a booking
A prioritised fix list, with titles and descriptions ready to use
Weekly breakdowns, three monthly reports and a plan for next quarter
Growth: six captioned patient videos and three strategy sessions
Ads: live campaigns with 90 days of results

What we measure every month

Search impressions for your priority treatment searches
Clicks through to the booking page
Booking enquiries, by clinic
Ads: cost per booking enquiry

Getting started

What we'll need from you

Access to your website, so we can publish posts and videos
Your developer's contact, for the fix list and tracking
Access to Google Analytics and Search Console
Clinic details — addresses, areas served, and the services at each
Willing patients, two a month (Growth)
Access to your Google Ads account and a monthly budget (Ads)

Book a call

“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”— Mr Jesse Panthagani, Consultant Ophthalmic Surgeon, private practice

5.0 · 7 Google reviews

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Source: Free audit, no obligation. Fixed monthly fee agreed in writing before any work starts.

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Frequently asked questions

Will this help us rank for "cataract surgery private cost" searches?

Yes — cost-and-procedure searches like this are exactly what a dedicated procedure page is built to capture, alongside the local signals that put you in front of patients searching in your city.

Can you feature our GMC specialist-register status and RCOphth credentials?

We build surgeon-profile content around verifiable GMC specialist-register entries, subspecialty training and Royal College credentials, which supports both patient trust and Google's E-E-A-T expectations for medical content.

Do you cover niche procedures like keratoconus treatment?

Yes. If keratoconus or another specialist condition is part of your practice, we build a dedicated page for it rather than folding it into a generic "conditions" page where it will not rank.

How do you handle refractive surgery advertising guidance?

We write LASIK and refractive-surgery content in line with Royal College of Ophthalmologists and CAP Code guidance on how outcomes, risks and pricing can be presented to patients — claims stay evidenced and balanced rather than promotional. This is not legal advice; anything borderline, we check with you before it goes live.

How much does ophthalmology SEO cost?

A fixed monthly fee, scoped to your practice after the free audit — we don't publish a figure here because it depends on the procedures and catchment we're targeting. Essentials and Growth run to a six-month minimum, because SEO compounds, then 30 days' notice.

How long until we see more consultation bookings?

Most private ophthalmology practices see meaningful movement in three to six months. LASIK and cataract searches are highly researched and competitive, so a niche procedure page like keratoconus often ranks faster than a broad "eye surgery" term. We report progress weekly and monthly throughout.