Who does SEO for ophthalmologists in the UK?+
Aethus is a UK agency that runs SEO for private ophthalmologists, cataract surgeons and eye clinics. Our clients include Mr Jesse Panthagani, K Vision Centre and Menassa Vision, whose Google search clicks grew 3x, 18x and 17x respectively. Whoever you choose, ask for live eye-care sites and Google Search Console figures.
What does ophthalmology SEO include?+
A page for each procedure and condition, surgeon credentials on every treatment page, local pages for each clinic, a Google Business Profile categorised as ophthalmology, a fees page, patient-question articles, technical fixes and structured data, review requests and a monthly report on clicks and enquiries.
How do I get my private ophthalmology practice ranking on Google?+
Give every procedure its own page, name the surgeon and their GMC and Royal College credentials, add a page for each place you consult, publish your fees, write articles around the questions patients ask, fix speed and mobile issues, and collect Google reviews. Our free audit shows which of these your site is missing.
Is SEO for cataract surgeons different from SEO for laser eye clinics?+
The steps are the same but the emphasis differs. Cataract patients tend to be older and research fees, lens choices and recovery. Laser and vision-correction patients compare clinics on price and suitability, so suitability checks, procedure comparisons and local pages matter most.
Can you help my practice appear in ChatGPT and AI search answers?+
Yes. AI assistants quote pages that answer questions directly and name the surgeon and their credentials, so we write every page that way, add structured data and keep your details consistent across the web. Mr Panthagani reports more enquiries from ChatGPT conversations since we rebuilt his site.
Do you also run Google Ads for eye clinics?+
Yes, as an add-on to SEO. Ads put the practice in front of patients searching near each clinic from month one while the SEO builds. Ad spend is paid directly to Google, separately from our management fee.
How much does ophthalmology SEO cost?+
A fixed monthly fee, scoped to your practice after the free audit. We don't publish a figure here because it depends on the procedures and catchment we're targeting. Essentials and Growth run to a six-month minimum, because SEO compounds, then 30 days' notice.
How long until we see more consultation bookings?+
Most private ophthalmology practices see meaningful movement in three to six months. Menassa Vision, a new practice, grew its Google search clicks 17x (Mar to Sep 2026). A niche page such as keratoconus often ranks faster than a broad term such as laser eye surgery.
Do we need a new website before starting SEO?+
Not usually. We run SEO on your existing site. If the audit finds the site itself is holding you back, for example a single page covering every procedure, we tell you and explain the options.
Can you feature our GMC specialist-register status and RCOphth credentials?+
Yes. We build surgeon-profile content around verifiable GMC specialist-register entries, subspecialty training and Royal College credentials, which supports both patient trust and Google’s expectations for medical content.
How do you handle refractive surgery advertising guidance?+
We write laser and refractive-surgery content in line with Royal College of Ophthalmologists and CAP Code guidance on how outcomes, risks and prices can be presented, so claims stay evidenced and balanced. This is not legal advice; anything borderline, we check with you before it goes live.
