Specialist digital marketing for healthcare providers, clinics and medical practices. Attract more patients, grow your referral network and build the online reputation your expertise deserves.
Fixed monthly retainer agreed before we start — reported against enquiries, not vanity metrics.
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Trusted by clinics and practices
Clinical excellence does not market itself. Many outstanding practices stay quietly dependent on referrals while less capable competitors win patients simply because they are more visible and better presented online. In private healthcare, growth increasingly belongs to the practices that market themselves credibly and compliantly — without ever feeling like a hard sell.
Aethus provides specialist medical marketing for clinics and healthcare providers. We combine SEO, content, reputation management and compliant paid and social campaigns to attract more patients, strengthen your referral network and build the reputation your expertise deserves — all measured against real ROI.
Healthcare marketing is tightly governed — by the ASA and CAP codes, by GMC expectations, and by GDPR. Get it wrong and you risk both penalties and patient trust. We market medical practices within those boundaries by design: accurate, balanced claims; careful handling of testimonials and imagery; and privacy-respecting data and analytics. Effective and defensible, not pushy.
The result is marketing that builds authority rather than eroding it — the only kind that works for a credible clinical brand.
We focus spend where it returns patients: SEO and local search for high-intent demand, content that builds topical authority and trust, reputation management to protect your profile, and compliant paid and social where they add reach. Every channel is tracked back to enquiries and registrations, so you know what is working.
Private practices grow through both direct patient acquisition and a healthy referral network. We support both — patient-facing campaigns alongside relationship-building with GPs and specialist partners — so growth is balanced and durable.
In healthcare, the marketing asset that outperforms every channel is verifiable trust. Before spending on reach, we make sure what people find survives inspection: clinicians presented with their GMC or professional registration, reviews gathered and answered properly on Google and Doctify, and claims that hold up against CAP guidance.
We grow reviews by asking the right patients at the right moment and responding well — never by gating, filtering or buying them, which regulators and platforms both punish. A credible profile with a few imperfect reviews converts better than a suspicious wall of five stars.
Marketing pixels and patient privacy collide badly in healthcare. We run privacy-respecting analytics, keep advertising audiences free of health data UK GDPR would class as special category, and document how every enquiry is stored — so growth never puts the practice at regulatory risk.
Results
Three private eye-care practices, tracked month by month in Google. The lines show direction and shape. The figures stay private.
Vision-correction clinic, London & Surrey
Before and after the rebuild. The line turns where the new website went live.
Use the left and right arrow keys to step through the months. Figures are deliberately not shown.
Source: Google Search Console, monthly, between Sept 2025 and Sept 2026. Shown as trends, not figures, to protect our clients’ privacy.
Everything we do is built to comply with the ASA and CAP codes, GMC expectations and GDPR — balanced claims, careful testimonial and imagery handling, and privacy-respecting data. Compliant marketing is the only kind that protects a clinical reputation.
We blend SEO and local search, content marketing, reputation management, and compliant paid and social — weighted to where your practice will see the best return, and always measured against enquiries and registrations.
Yes. Alongside patient-facing acquisition, we support referral growth — strengthening relationships and visibility with GPs and specialist partners who send you work.
With ROI-focused reporting tied to outcomes that matter — new patient enquiries and registrations, organic visibility and channel performance — not vanity metrics.
Retainers are scoped to your goals, specialty and catchment competition, then agreed as a fixed monthly figure before any work starts. The free consultation is where we scope it and tell you honestly what a sensible budget looks like.
Paid campaigns can produce enquiries within weeks; SEO and reputation compound over three to six months. We set expectations per channel at the planning stage and report monthly against the baseline we agreed.
“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”— Mr Jesse Panthagani, Consultant Ophthalmic Surgeon, private practice5.0 · 7 Google reviews
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Source: Fixed monthly retainer agreed before we start — reported against enquiries, not vanity metrics.
Compliance Scorecard. 12 questions on CQC display, UK GDPR/PECR, accessibility and advertising rules. Instant score and a plain-English action plan. Take the compliance scorecard →
Fixed monthly retainer agreed before we start — reported against enquiries, not vanity metrics.
Trusted by growing UK businesses and clinics
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