SEO for Aesthetic Clinics

SEO for private aesthetic and cosmetic clinics, built to bring more self-paying patients to book consultations directly — compliantly, without relying on paid ads alone.

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Free audit, no obligation. Fixed monthly fee agreed in writing before any work starts.

Healthcare websites since 2015Senior-led deliveryBedford, UK

5.0 · 7 Google reviews

Get your free aesthetic clinic SEO audit

We crawl your aesthetic clinic's site and show where patients are being lost, with a prioritised fix list you keep whether or not you work with us.

Trusted by clinics and practices

Aesthetic patients research heavily before they book a consultation — comparing practitioners, treatments and results for searches like "anti-wrinkle treatment [town]", "lip filler", "profhilo" and "skin booster". Many clinics pour their marketing budget into ads alone, which stops the moment the spend does. A clinic that also ranks organically keeps being found long after the ad budget runs out.

Aethus runs SEO for private aesthetic and cosmetic clinics: treatment-led content that stays the right side of advertising rules for prescription-only medicines, local visibility for consultation-stage searches, and monthly reporting tied to enquiries. You keep the audit and fix list whether or not you work with us.

What you get

Treatment-page SEO for anti-wrinkle treatment, filler, profhilo and skin boosters
Local SEO for "aesthetic clinic near [town]" consultation searches
Content written to stay compliant with rules on advertising prescription-only medicines
Technical fixes prioritised around the consultation-booking journey — page speed, mobile usability, broken enquiry forms
Google Business Profile categorised for the specific treatments you offer, not a generic "beauty salon" listing
Visibility tracking against the aesthetic clinics your consultations are being compared to
A weekly breakdown of what changed on the site, so a broken enquiry form is caught in days
A monthly report and plan direct from Lawrence, our founder — not a generic agency dashboard

The searches that fill an aesthetic clinic diary

Aesthetic patients search by treatment, not clinic name: "anti-wrinkle treatment [town]", "lip filler", "profhilo", "skin booster". Each needs its own page, written for the specific intent behind that search, rather than one generic "treatments" page trying to rank for all of them at once.

Because these are consultation-led purchases, the pages that convert are the ones that build confidence before the enquiry form — practitioner qualifications, a clear description of what a consultation involves, and honest expectation-setting on results.

The compliance nuance that shapes aesthetic SEO content

Botulinum toxin is a prescription-only medicine. UK rules — the Human Medicines Regulations 2012 and the CAP Code — prohibit advertising prescription-only medicines to the public, by brand or generic name, so our content promotes the consultation rather than the medicine, and talks about "anti-wrinkle treatments" and "prescription-only treatments" rather than naming the drug. Many clinics hold voluntary JCCP or Save Face accreditation, and CQC registration where the treatments require it. We write content around these boundaries as a matter of course, because compliant content and content that ranks well are, in practice, the same content: specific, honest and consultation-led rather than a drug name in a headline. None of this is legal advice — any claim we are unsure of, we check with you before it goes live.

What we look for in an aesthetic clinic site audit

We check for a single "treatments" page standing in for one per procedure, brand or generic drug names used in headline copy where "anti-wrinkle treatment" should sit instead, no consultation-booking page distinct from the general contact form, missing before-and-after content with proper consent and context, and a Google Business Profile filed under the wrong category for the treatments actually offered.

How patient video stories work for an aesthetic clinic

Growth adds two captioned patient video stories a month — best built around the consultation and the outcome, rather than the treatment itself, since prescription-only treatments cannot be advertised on the page. Consent is taken separately for the interview and for any before-and-after imagery, and the patient approves the final cut before it goes anywhere.

How we work together

Three ways to work together

Named for what each does, not a generic tier — built around how a aesthetic clinic works. Growth is the level we recommend once you have patients willing to share their story; Ads adds to either level.

Level 1

Essentials SEO

Two locally-focused articles a month, each pointing straight at a booking, backed by weekly reporting so nothing sits broken for long.

Two detailed, optimised articles every month, each targeting a search a local patient actually makes
Every article links to the service or clinic page that takes the booking
A weekly performance breakdown of the site
A monthly report from Lawrence, our founder — last month's results and next month's plan
Data drawn from leading SEO tools, Google Analytics, Search Console and Aethus Umami (privacy-first analytics)

Why it matters

Weekly numbers mean a problem — a broken booking link, a page that stopped ranking — is caught in days, not found three months later in a quarterly review.

Best for A single practice or clinic ready to be found for the treatments it already offers.

Get your free audit

Level 2

Recommended

Growth Platform

Everything in Essentials, plus two captioned patient video testimonials a month and a monthly strategy session with Lawrence.

Everything in Essentials SEO
Two patient video testimonials a month, recorded from a 20-minute Google Meet call
Full recording, editing and upload to your website
Burned-in captions, ready to repost to Facebook, Instagram and TikTok
A monthly strategy session with Lawrence

Why it matters

Self-paying patients choose on trust. A real patient describing their recovery on the relevant service page does more than any claim we could write — six stories by day 90.

Best for A practice with willing patients and more than one service or clinic to build trust around.

Get your free audit

Bolt-on

Add to either level

Google Ads

Complete campaign setup, daily monitoring and weekly tuning — adds to either level, so you get visibility from month one while SEO compounds.

Complete setup of targeting, keywords and ad copy
Daily monitoring
Weekly adjustments to keywords, targeting and copy
Conversion tracking set up with your developer, or installed by us (installation may carry a one-off fee)

Why it matters

SEO compounds over months; ads put the practice in front of people searching near each clinic from month one. Ad spend is paid directly to Google, separate from the management fee.

Best for A practice opening a new clinic, or one that wants visibility while the SEO content builds.

Get your free audit

Fee: A fixed monthly fee, agreed in writing after the free audit — before any work starts.
Minimum term: Six months on Essentials and Growth, because SEO compounds — then 30 days' notice.
Your contact: A dedicated Partner Success contact you can call any time.
Staying aligned: Regular contact to keep the work aligned with the practice.

The plan

How the first 90 days work

Step 1
Audit and advise
We set a baseline, hand over a prioritised fix list, and publish your first content.
Step 2
Localise the content
We write for the searches local patients make, and point every article to a booking.
Step 3
Review and plan ahead
We report against the baseline and set next quarter's plan.

Month	Essentials	Growth adds	Google Ads adds
Month 1Audit and advise	Reporting set up with a baseline Prioritised fix list for your developer, starting with anything breaking bookings Posts 1–2 on high-intent local searches	Strategy session 1 — agree priority clinics & services Videos 1–2 recorded and captioned	Targeting, keywords and copy set up Conversion tracking set up with your developer Campaigns launched, with daily monitoring
Month 2Localise the content	Posts 3–4 Suggested titles & descriptions for key pages, ready to paste in Advice on a page per clinic or location	Strategy session 2, reviewing month-1 data Videos 3–4 cut for social	Weekly keyword and copy tuning Ads scheduled around clinic hours
Month 3Review and plan ahead	Posts 5–6 Results reported against the month-1 baseline Content plan for next quarter	Strategy session 3 Videos 5–6 — six patient stories in total	Budget shifted to what's working Cost per enquiry reported by clinic

Month 1

Audit and advise

Essentials

Reporting set up with a baseline
Prioritised fix list for your developer, starting with anything breaking bookings
Posts 1–2 on high-intent local searches

Growth adds

Strategy session 1 — agree priority clinics & services
Videos 1–2 recorded and captioned

Google Ads adds

Targeting, keywords and copy set up
Conversion tracking set up with your developer
Campaigns launched, with daily monitoring

Month 2

Localise the content

Essentials

Posts 3–4
Suggested titles & descriptions for key pages, ready to paste in
Advice on a page per clinic or location

Growth adds

Strategy session 2, reviewing month-1 data
Videos 3–4 cut for social

Google Ads adds

Weekly keyword and copy tuning
Ads scheduled around clinic hours

Month 3

Review and plan ahead

Essentials

Posts 5–6
Results reported against the month-1 baseline
Content plan for next quarter

Growth adds

Strategy session 3
Videos 5–6 — six patient stories in total

Google Ads adds

Budget shifted to what's working
Cost per enquiry reported by clinic

By day 90 you'll have

Six locally-focused articles, each pointing to a booking
A prioritised fix list, with titles and descriptions ready to use
Weekly breakdowns, three monthly reports and a plan for next quarter
Growth: six captioned patient videos and three strategy sessions
Ads: live campaigns with 90 days of results

What we measure every month

Search impressions for your priority treatment searches
Clicks through to the booking page
Booking enquiries, by clinic
Ads: cost per booking enquiry

Getting started

What we'll need from you

Access to your website, so we can publish posts and videos
Your developer's contact, for the fix list and tracking
Access to Google Analytics and Search Console
Clinic details — addresses, areas served, and the services at each
Willing patients, two a month (Growth)
Access to your Google Ads account and a monthly budget (Ads)

Book a call

“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”— Mr Jesse Panthagani, Consultant Ophthalmic Surgeon, private practice

5.0 · 7 Google reviews

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Source: Free audit, no obligation. Fixed monthly fee agreed in writing before any work starts.

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Frequently asked questions

Can you write about anti-wrinkle treatments and other prescription-only treatments?

We write about these as "anti-wrinkle treatment" and the consultation process, in line with the Human Medicines Regulations 2012 and the CAP Code, which prohibit advertising prescription-only medicines to the public by brand or generic name. This is not legal advice — final sign-off on treatment claims stays with you.

Will this help us rank for "profhilo" and "skin booster" searches?

Yes — treatment-specific pages for terms like these are exactly what SEO for aesthetic clinics is built around, alongside the local signals that put you in front of nearby, consultation-ready patients.

Do you work with JCCP or Save Face accredited clinics?

Yes. Many clinics hold voluntary JCCP or Save Face accreditation, and CQC registration where the treatments require it — where you hold either, we surface it clearly on the site, because it is exactly the trust signal both patients and Google look for.

Can we use before-and-after photos in our marketing?

Yes, with informed consent and within CAP Code rules — images show technique and outcome rather than advertising a prescription-only medicine by name, and we check anything borderline with you before it goes live.

How much does aesthetic clinic SEO cost?

A fixed monthly fee, scoped to your clinic and treatment list after the free audit — we don't publish a figure here because it depends on the treatments and catchment we're targeting. Essentials and Growth run to a six-month minimum, because SEO compounds, then 30 days' notice.

How long until we see more consultation bookings?

Most aesthetic clinics see meaningful movement in three to six months. Treatment-specific searches like "profhilo" or "skin booster" tend to move faster than a broad "aesthetic clinic near me" term, because there is less competition for the specific procedure name. We report progress weekly and monthly throughout.