SEO for Physiotherapy Clinics

SEO for private physiotherapy clinics, built to bring more self-paying patients to book directly — for back pain, sports injuries and post-surgical rehab.

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Free audit, no obligation. Fixed monthly fee agreed in writing before any work starts.

Healthcare websites since 2015Senior-led deliveryBedford, UK

5.0 · 7 Google reviews

Get your free physiotherapy SEO audit

We crawl your physiotherapy clinic's site and show where patients are being lost, with a prioritised fix list you keep whether or not you work with us.

Trusted by clinics and practices

Patients searching for a physiotherapist are usually in pain and comparing several clinics inside a few minutes. The searches are specific — "private physio near me", "back pain physio", "sports massage", "shockwave therapy" — and the clinic that ranks and answers clearly gets the booking. A clinic living on word of mouth and referrals is invisible to every one of those searches.

Aethus runs SEO for private physiotherapy clinics: condition and treatment pages built around how patients actually search, local visibility for "physio near me", and monthly reporting that ties the work to bookings rather than vanity rankings. You keep the audit and fix list whether or not you work with us.

What you get

Condition and treatment pages for back pain, sports injury and rehab
Local SEO for "physio near me" and town-specific searches
Content built around HCPC-registered practitioner credibility
Technical fixes prioritised around the online-booking journey — page speed, mobile usability, broken referral links
Google Business Profile categorised for physiotherapy and sports-injury clinics, not a generic "clinic" listing
Visibility tracking against the physio and sports-injury clinics patients compare you to before booking
A weekly breakdown of what changed on the site, so a broken booking link is caught in days
A monthly report and plan direct from Lawrence, our founder — not a generic agency dashboard

The searches that fill a physiotherapy diary

Physiotherapy patients search by condition and treatment, not by clinic name: "private physio near me", "sports massage", "back pain physio", "shockwave therapy". Each pattern needs its own page, because a single "our services" page cannot compete with a dedicated page written for exactly that query.

The clinics that win these searches map their pages to the conditions and treatments patients actually type into Google, then structure them so a patient in pain can act in seconds rather than hunting for a phone number.

What HCPC registration means for your SEO content

Physiotherapist is a protected title, and patients — plus the GPs, consultants and insurers who refer to you — increasingly check. We surface HCPC registration and CSP membership clearly on practitioner content, alongside real specialisms and treatment approach. This is not just compliance: named, verifiable, registered practitioners are precisely the expertise and trust signal Google rewards in health content. Nothing here is legal advice — any claim we are unsure of, we check with you.

What we look for in a physiotherapy site audit

We check for one generic services page standing in for pages per condition (back pain, sports injury, post-surgical rehab), no page dedicated to shockwave therapy or sports massage despite real search demand, an online booking link that is broken or hard to find, a Google Business Profile under the wrong category, and no pricing-guidance page — which can send a cost-conscious patient to whichever clinic actually publishes one.

How patient video stories work for a physiotherapy clinic

Growth adds two captioned patient video stories a month — well suited to a return-to-sport or post-surgical rehab story, where the recovery arc itself is the proof no testimonial text can match. Consent covers the interview and any mobility footage separately; the patient reviews and approves the final cut, and no diagnosis or referral detail is shared beyond what they've agreed.

How we work together

Three ways to work together

Named for what each does, not a generic tier — built around how a physiotherapy clinic works. Growth is the level we recommend once you have patients willing to share their story; Ads adds to either level.

Level 1

Essentials SEO

Two locally-focused articles a month, each pointing straight at a booking, backed by weekly reporting so nothing sits broken for long.

Two detailed, optimised articles every month, each targeting a search a local patient actually makes
Every article links to the service or clinic page that takes the booking
A weekly performance breakdown of the site
A monthly report from Lawrence, our founder — last month's results and next month's plan
Data drawn from leading SEO tools, Google Analytics, Search Console and Aethus Umami (privacy-first analytics)

Why it matters

Weekly numbers mean a problem — a broken booking link, a page that stopped ranking — is caught in days, not found three months later in a quarterly review.

Best for A single practice or clinic ready to be found for the treatments it already offers.

Get your free audit

Level 2

Recommended

Growth Platform

Everything in Essentials, plus two captioned patient video testimonials a month and a monthly strategy session with Lawrence.

Everything in Essentials SEO
Two patient video testimonials a month, recorded from a 20-minute Google Meet call
Full recording, editing and upload to your website
Burned-in captions, ready to repost to Facebook, Instagram and TikTok
A monthly strategy session with Lawrence

Why it matters

Self-paying patients choose on trust. A real patient describing their recovery on the relevant service page does more than any claim we could write — six stories by day 90.

Best for A practice with willing patients and more than one service or clinic to build trust around.

Get your free audit

Bolt-on

Add to either level

Google Ads

Complete campaign setup, daily monitoring and weekly tuning — adds to either level, so you get visibility from month one while SEO compounds.

Complete setup of targeting, keywords and ad copy
Daily monitoring
Weekly adjustments to keywords, targeting and copy
Conversion tracking set up with your developer, or installed by us (installation may carry a one-off fee)

Why it matters

SEO compounds over months; ads put the practice in front of people searching near each clinic from month one. Ad spend is paid directly to Google, separate from the management fee.

Best for A practice opening a new clinic, or one that wants visibility while the SEO content builds.

Get your free audit

Fee: A fixed monthly fee, agreed in writing after the free audit — before any work starts.
Minimum term: Six months on Essentials and Growth, because SEO compounds — then 30 days' notice.
Your contact: A dedicated Partner Success contact you can call any time.
Staying aligned: Regular contact to keep the work aligned with the practice.

The plan

How the first 90 days work

Step 1
Audit and advise
We set a baseline, hand over a prioritised fix list, and publish your first content.
Step 2
Localise the content
We write for the searches local patients make, and point every article to a booking.
Step 3
Review and plan ahead
We report against the baseline and set next quarter's plan.

Month	Essentials	Growth adds	Google Ads adds
Month 1Audit and advise	Reporting set up with a baseline Prioritised fix list for your developer, starting with anything breaking bookings Posts 1–2 on high-intent local searches	Strategy session 1 — agree priority clinics & services Videos 1–2 recorded and captioned	Targeting, keywords and copy set up Conversion tracking set up with your developer Campaigns launched, with daily monitoring
Month 2Localise the content	Posts 3–4 Suggested titles & descriptions for key pages, ready to paste in Advice on a page per clinic or location	Strategy session 2, reviewing month-1 data Videos 3–4 cut for social	Weekly keyword and copy tuning Ads scheduled around clinic hours
Month 3Review and plan ahead	Posts 5–6 Results reported against the month-1 baseline Content plan for next quarter	Strategy session 3 Videos 5–6 — six patient stories in total	Budget shifted to what's working Cost per enquiry reported by clinic

Month 1

Audit and advise

Essentials

Reporting set up with a baseline
Prioritised fix list for your developer, starting with anything breaking bookings
Posts 1–2 on high-intent local searches

Growth adds

Strategy session 1 — agree priority clinics & services
Videos 1–2 recorded and captioned

Google Ads adds

Targeting, keywords and copy set up
Conversion tracking set up with your developer
Campaigns launched, with daily monitoring

Month 2

Localise the content

Essentials

Posts 3–4
Suggested titles & descriptions for key pages, ready to paste in
Advice on a page per clinic or location

Growth adds

Strategy session 2, reviewing month-1 data
Videos 3–4 cut for social

Google Ads adds

Weekly keyword and copy tuning
Ads scheduled around clinic hours

Month 3

Review and plan ahead

Essentials

Posts 5–6
Results reported against the month-1 baseline
Content plan for next quarter

Growth adds

Strategy session 3
Videos 5–6 — six patient stories in total

Google Ads adds

Budget shifted to what's working
Cost per enquiry reported by clinic

By day 90 you'll have

Six locally-focused articles, each pointing to a booking
A prioritised fix list, with titles and descriptions ready to use
Weekly breakdowns, three monthly reports and a plan for next quarter
Growth: six captioned patient videos and three strategy sessions
Ads: live campaigns with 90 days of results

What we measure every month

Search impressions for your priority treatment searches
Clicks through to the booking page
Booking enquiries, by clinic
Ads: cost per booking enquiry

Getting started

What we'll need from you

Access to your website, so we can publish posts and videos
Your developer's contact, for the fix list and tracking
Access to Google Analytics and Search Console
Clinic details — addresses, areas served, and the services at each
Willing patients, two a month (Growth)
Access to your Google Ads account and a monthly budget (Ads)

Book a call

“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”— Mr Jesse Panthagani, Consultant Ophthalmic Surgeon, private practice

5.0 · 7 Google reviews

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Source: Free audit, no obligation. Fixed monthly fee agreed in writing before any work starts.

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Frequently asked questions

Will this help us rank for "sports massage" and "shockwave therapy"?

Yes — these are exactly the treatment-specific searches a dedicated page per service is built to capture, alongside the local signals that put you in the map pack for "near me" queries.

Can you feature our HCPC registration and specialisms?

We build practitioner content around verifiable HCPC registration, CSP membership and real specialisms, which supports both patient trust and the E-E-A-T signals Google looks for in health content.

Do you cover sports injury and post-surgical rehab as well as general physio?

Yes. We build pages around your actual specialisms — general MSK, sports injury, post-surgical rehab — rather than one generic services page trying to rank for all of them.

We have several clinic sites — can each rank locally?

Yes — each clinic location gets its own page built around that site's address, practitioners and the treatments offered there, rather than one generic locations page trying to rank for every branch at once.

How much does physiotherapy SEO cost?

A fixed monthly fee, scoped to your clinic and catchment after the free audit — we don't publish a figure here because it depends on how many conditions and locations we're targeting. Essentials and Growth run to a six-month minimum, because SEO compounds, then 30 days' notice.

How long until we see more bookings?

Most private physiotherapy clinics see meaningful movement in three to six months. Condition-led searches like "back pain physio" are highly competitive, while a niche term like "shockwave therapy" or "sports massage" usually moves faster. We report progress weekly and monthly throughout.