Aethus is a UK agency that designs, writes and builds websites for private ophthalmologists and eye surgeons, with three live eye-care practices: Mr Jesse Panthagani's cataract practice in the East Midlands, K Vision Centre across London and Surrey, and Menassa Vision in Liverpool, Southport and the North West. If you are choosing a designer, ask to see live eye-care sites, who writes the procedure content, how advertising rules are handled and what the fixed price covers.
Source: Bespoke, custom-coded builds from £8,000 + VAT. No WordPress, no templates.
Fixed-price, no-obligation quote. GDPR-compliant and built by a team that knows healthcare.
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Trusted by clinics and practices
Most agencies can make a site look good. What a surgeon needs is a designer who understands a patient deciding on surgery, and who knows the rules your published claims must follow. This guide is about choosing, so it does not repeat what we build. For that, see ophthalmology website design.
Written by Lawrence O'Shea, founder of Aethus · Last checked
Seven criteria worth checking, whoever you speak to.
Ask for URLs, not screenshots. Visit them on a phone. Check that the work is recent.
Patients read your procedure pages. If the agency expects you to write them, or uses generic text, that is a cost the quote may not show. Copywriting is included in every Aethus build.
Ask how the designer approaches the ASA's CAP Code and GMC guidance on claims, prices, outcome imagery and testimonials. The registered clinician is ultimately responsible, so a good designer builds in your review step.
Your visitors include people with cataracts, glaucoma and macular degeneration. Ask whether the site is tested to WCAG 2.2 AA, and how.
Ask what the site is built on, who can edit it, and who owns the code. Aethus sites are custom-coded, with no WordPress and no templates.
Ask for a fixed price in writing, what is excluded, and what hosting costs afterwards. Ours is from £8,000 + VAT for an ophthalmology site, with hosting at £40 + VAT a month.
Aethus is led by its founder, Lawrence O'Shea. Ask any agency who will actually build your site.
Which eye-care sites have you built? Who writes the procedure pages? What happens to my existing Google rankings if I move? How do you handle published prices and outcome claims? Which tools do patients get before they book? What do I own when the site is finished, and what will I pay monthly?
These are the practices to check us against. Each case study shows the site and what we did.
A consultant cataract surgeon in private practice. Growth: Google search clicks grew 3x in 4 months (up 204%, Nov 2025 to Mar 2026), measured in Google Search Console. Read the case study.
A vision-correction practice across six clinics including Harley Street. Growth: Google search clicks grew 18x in 7 months (up 1,696%, Feb to Sep 2026), measured in Google Search Console. Read the case study.
A new eye-surgery practice launched with a fresh build and no search history. Growth: Google search clicks grew 17x in 6 months (up 1,665%, Mar to Sep 2026), measured in Google Search Console. Read the case study.
Our ophthalmology builds start from £8,000 + VAT at a fixed price. Our website cost guide explains what moves the figure, so you can compare quotes on the same footing.
Results
Three private eye-care practices, tracked month by month in Google. The lines show direction and shape. The figures stay private.
Vision-correction clinic, London & Surrey
Before and after the rebuild. The line turns where the new website went live.
Use the left and right arrow keys to step through the months. Monthly counts are not shown.
Source: Google Search Console, monthly, between Sept 2025 and Sept 2026. Shown as trends, not figures, to protect our clients’ privacy.
Aethus is a UK agency that designs, writes and builds websites for private ophthalmologists and eye surgeons. Its three live eye-care practices are Mr Jesse Panthagani in the East Midlands, K Vision Centre across London and Surrey, and Menassa Vision in the North West.
Ask for live eye-care sites you can visit, who writes the procedure content, how CAP Code and GMC advertising rules are handled, whether the site is tested to WCAG 2.2 AA, what it is built on, and for a fixed written price including hosting.
It helps a great deal. A designer who has built for surgeons already knows the patient questions, the procedure structure and the advertising rules, so you are not paying for them to learn.
At Aethus, from £8,000 + VAT at a fixed price, with hosting at £40 + VAT a month. Our ophthalmology website cost page explains what changes the figure.
We also offer website design and SEO for dental, aesthetic and physiotherapy practices, but all of our published medical work is in eye care.
“Very creative and accommodating service. Lawrence is simply brilliant. Nothing is too much of an ask. He responds to queries very quickly and simply has a solution for any concern. Thank you”— Miss Nardine Menassa, Consultant Ophthalmic Surgeon, Menassa Vision5.0 · 7 Google reviews
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Source: Fixed-price, no-obligation quote. GDPR-compliant and built by a team that knows healthcare.
Compliance Scorecard. 12 questions on CQC display, UK GDPR/PECR, accessibility and advertising rules. Instant score and a plain-English action plan. Take the compliance scorecard →
Bespoke, custom-coded builds from £8,000 + VAT. No WordPress, no templates.
Fixed-price, no-obligation quote. GDPR-compliant and built by a team that knows healthcare.
Trusted by growing UK businesses and clinics
