A cataract surgeon's website should show your credentials and GMC number, explain each procedure and lens option, publish your prices, let patients check suitability and cost for themselves, show where you operate, and make booking easy. It should also meet WCAG 2.2 AA, because many of your visitors have the vision problems you treat.
Source: Bespoke, custom-coded builds from £8,000 + VAT. No WordPress, no templates.
Fixed-price, no-obligation quote. GDPR-compliant and built by a team that knows healthcare.
Tell us where to send it. We reply within one working day, no obligation.
Trusted by clinics and practices
Patients choosing private cataract or lens surgery spend most of their decision time on your website, not on the phone. The checklist below is what we build for private eye surgeons, drawn from Mr Jesse Panthagani's site and our other ophthalmology website design work.
Written by Lawrence O'Shea, founder of Aethus · Last checked
Ten things a private cataract surgeon's website should do.
Put your name, qualifications, subspecialty, hospital appointments and GMC number where patients and referrers can verify them. A short profile with a clear photograph does more for trust than a long biography.
Cataract surgery, lens replacement (refractive lens exchange) and each premium lens option need their own page covering who it suits, how it works, recovery and risks, in plain English. Procedure pages are also what ranks for the searches patients run.
Self-paying patients compare, and publishing prices filters out mismatched enquiries. State what is included and what is not. Pricing claims fall under the ASA's CAP Code, and the GMC's Good Medical Practice expects information about your services to be accurate and not misleading, so keep wording factual and review it before it goes live. We do not set your prices.
A short suitability quiz tells a patient whether to book. Mr Panthagani's site has six self-assessment tools, which let patients qualify themselves before they call.
A calculator that sets the cost of surgery against years of glasses or contact lenses helps a patient understand the value. Mr Panthagani's site includes a ten-to-thirty-year cost calculator, alongside published prices.
Put a booking route above the fold on every page. Mr Panthagani's first step is a free video consultation, and Menassa Vision takes bookings and card payment on the site.
List each hospital and clinic with address, map and how to get there. Local pages for each area help patients searching by town find you.
Show genuine patient reviews and ratings with their source, and never invent or edit them. Reviews and testimonials must be genuine and representative under the CAP Code.
Cataract patients are the people most likely to struggle with a poor website. Build and test to WCAG 2.2 AA: high-contrast text, resizable type, layouts that hold at 200% zoom, keyboard navigation and screen-reader structure.
Enquiry forms and any images need UK GDPR-compliant consent and a clear privacy notice.
Mr Jesse Panthagani is a consultant cataract surgeon working in private practice in the East Midlands. We built his site around patient self-qualification: six self-assessment tools, a cataract and lens cost calculator, published prices, a 104-piece article library and a free video consultation as the first step. Read the Panthagani case study.
A bespoke ophthalmology site starts from £8,000 + VAT at a fixed price. See how much an ophthalmology website costs for what changes the figure.
Results
Three private eye-care practices, tracked month by month in Google. The lines show direction and shape. The figures stay private.
Vision-correction clinic, London & Surrey
Before and after the rebuild. The line turns where the new website went live.
Use the left and right arrow keys to step through the months. Monthly counts are not shown.
Source: Google Search Console, monthly, between Sept 2025 and Sept 2026. Shown as trends, not figures, to protect our clients’ privacy.
Credentials and GMC number, a page for each procedure and lens option, published prices, self-assessment tools, a cost calculator, easy booking, hospital and clinic locations, genuine reviews, and accessibility to WCAG 2.2 AA.
Yes, and patients expect it. Prices and claims should follow the ASA's CAP Code and the GMC's guidance, including Good Medical Practice, and be accurate and not misleading. You approve every figure before launch.
Many visitors have cataract haze or other sight loss. A site that is hard to read loses them. We build and test to WCAG 2.2 AA.
A short set of questions that helps a patient judge whether surgery might suit them, so that the consultations you receive are better matched. Mr Panthagani's site has six.
Only with proper consent, balanced wording and clinical context. For cataract surgery, simulators and clear explanations often serve patients better than photographs.
Bespoke ophthalmology websites start from £8,000 + VAT at a fixed price, with hosting at £40 + VAT a month. Our ophthalmology website cost page breaks down what changes the figure.
Aethus builds for private ophthalmologists, including consultant cataract surgeon Mr Jesse Panthagani. Our guide to choosing an ophthalmology website designer explains what to ask.
“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”— Mr Jesse Panthagani, Consultant Ophthalmic Surgeon, private practice5.0 · 7 Google reviews
Pick a time — it takes under a minute.
Loading available times…
Source: Fixed-price, no-obligation quote. GDPR-compliant and built by a team that knows healthcare.
Compliance Scorecard. 12 questions on CQC display, UK GDPR/PECR, accessibility and advertising rules. Instant score and a plain-English action plan. Take the compliance scorecard →
Bespoke, custom-coded builds from £8,000 + VAT. No WordPress, no templates.
Fixed-price, no-obligation quote. GDPR-compliant and built by a team that knows healthcare.
Trusted by growing UK businesses and clinics
