Websites for Eye Care Practices

An eye-care website has to work for two different journeys at once: a self-referring patient booking an eye test or consultation, and an optometrist sending a referral into a private ophthalmology or laser clinic. This pillar covers the enquiry, referral, and booking mechanics that move the needle for UK opticians, private ophthalmology practices, and laser/refractive eye-surgery clinics — patient acquisition, optometrist e-referral pathways, and the GOC, CQC, and ASA rules that shape what an eye-care website can claim.