Specialist website design for private hospitals and large healthcare providers. We build authoritative, accessible, multi-department websites that serve patients, referrers and the public — and convert enquiries into admissions.
Source: Bespoke, custom-coded hospital platforms from £15,000 — no WordPress, no templates.
Fixed-price, no-obligation quote — GDPR-compliant and built by a team that knows healthcare.
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Trusted by clinics and practices
A hospital website is one of the most complex in healthcare. It has to serve patients and families, referring clinicians, and the public — across dozens of departments, consultants and services — while meeting strict accessibility and data obligations and projecting absolute clinical authority. Most hospital sites buckle under that complexity, leaving patients lost and referrers frustrated.
Aethus designs websites for private hospitals and large healthcare providers that bring order to that complexity. Clear department and consultant structures, intuitive navigation for very different audiences, accessible and GDPR-compliant by design, and built on technology that scales — so your digital presence matches the standard of care you deliver.
The defining challenge of a hospital website is scale: many departments, dozens of consultants, a wide range of treatments, and several distinct audiences using the same site for different reasons. We architect that information so a self-paying patient, an anxious family member and a referring GP each find what they need quickly. Clear department hubs, consultant directories with proper filtering, and treatment pages that connect logically turn a sprawling site into a navigable one.
That structure is also what makes a large site rankable — well-organised, deep content is how a hospital becomes visible for the full range of procedure and department searches its services cover.
Private hospitals depend on both direct self-pay patients and clinician referrals, and the site must work hard for each. We build clear self-pay enquiry and admissions routes for patients, alongside dedicated referrer information and referral pathways for clinicians — so neither audience is an afterthought.
A hospital is only as trusted as its clinicians. We give consultants rich, credible profiles — specialisms, qualifications, GMC registration and the conditions they treat — that build authority and help patients and referrers find the right specialist.
Public-facing healthcare carries the highest accessibility and data expectations. We build to WCAG 2.2 AA, handle data to UK GDPR throughout, and use a performance-first architecture that stays fast even as the site grows to hundreds of pages — with the site kept secure and current on our managed hosting plan.
Hospital websites answer to more than marketing: information governance, CQC rating display duties, consent management across dozens of forms, and editorial control over who can publish what. We build role-based CMS access, map processors and data retention across every pathway, and document it — so your IG lead can approve the site as readily as your marketing team can run it.
Self-pay admissions rise or fall on price confidence. We build treatment pricing that is honest about what is included — surgeon, anaesthetist, aftercare — in line with the transparency private patients now expect, which shortens the path from research to admission.
Results
Three private eye-care practices, tracked month by month in Google. The lines show direction and shape. The figures stay private.
Vision-correction clinic, London & Surrey
Before and after the rebuild. The line turns where the new website went live.
Use the left and right arrow keys to step through the months. Figures are deliberately not shown.
Source: Google Search Console, monthly, between Sept 2025 and Sept 2026. Shown as trends, not figures, to protect our clients’ privacy.
Yes. We specialise in structuring complex healthcare sites — many departments, consultants and treatments — so they remain navigable for patients, referrers and the public, and stay fast and maintainable at scale.
We design distinct journeys for each: clear self-pay enquiry and admissions routes for patients, and dedicated referrer information and referral pathways for clinicians.
We build to WCAG 2.2 AA accessibility standards and handle all data to UK GDPR, appropriate to a public-facing healthcare provider. A free compliance check is available.
Yes — including private hospitals and large providers in London and across the UK. We tailor location and SEO signals to your sites and catchment.
Multi-department hospital platforms start from £15,000 excluding VAT and are scoped per provider — the figure moves with departments, consultant directories and system integrations. You get a fixed-price quote before anything is built.
Hospital builds are scoped per provider; a typical multi-department platform runs three to five months including information architecture, migration and governance sign-off. You get a real timeline at the scoping stage.
“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”— Mr Jesse Panthagani, Consultant Ophthalmic Surgeon, private practice5.0 · 7 Google reviews
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Source: Fixed-price, no-obligation quote — GDPR-compliant and built by a team that knows healthcare.
Compliance Scorecard. 12 questions on CQC display, UK GDPR/PECR, accessibility and advertising rules. Instant score and a plain-English action plan. Take the compliance scorecard →
Bespoke, custom-coded hospital platforms from £15,000 — no WordPress, no templates.
Fixed-price, no-obligation quote — GDPR-compliant and built by a team that knows healthcare.
Trusted by growing UK businesses and clinics
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