Free resources

Guides, Templates & Checklists

Practical resources to help you improve your digital presence, understand your options, and make better decisions for your business.

Template

How to Brief a Web Design Agency

Get better results from your web project by writing a brief that actually works. This template walks you through goals, audience, competitors, content, timeline, and budget — everything an agency needs to give you an accurate quote and deliver a site that meets your expectations.

✓Fill-in template covering goals, audience, competitors, and budget
✓Helps you get accurate quotes from agencies — not vague estimates
✓Includes the questions most businesses forget to answer upfront

Download free

Cybersecurity experts in hoodies analyzing encrypted healthcare data on computer screens in a modern office setting.

Guide

GDPR Compliance Guide for Healthcare Websites

A clear, jargon-free guide to making your medical practice website GDPR compliant. Covers patient enquiry forms, consent management, cookie policies, third-party integrations, and data retention. Written specifically for private healthcare providers who need compliance without the legal complexity.

✓Plain English guidance — no legal jargon
✓Covers patient enquiry forms, consent, cookies, and data retention
✓Specific to healthcare — not generic GDPR advice

Download free

Vector illustration of a tablet displaying check marks alongside dollar banknotes and a credit card, symbolizing conversion optimization.

Checklist

The Website Conversion Checklist

A practical, 27-point checklist covering every element that affects whether visitors become customers. From page load speed and mobile UX to CTA placement, form design, trust signals, and social proof. Print it, pin it on your wall, and tick off improvements as you make them.

✓27 proven optimisations ordered by impact — start with what matters most
✓Covers speed, mobile, CTAs, forms, trust signals, and social proof
✓Printable format you can pin up and tick off as you go

Download free

A hand points to colorful charts and graphs on a paper report laid on a wooden desk.

Whitepaper

SME Website Performance Benchmark Report 2026

A data-driven analysis of website performance across UK small and medium businesses. Covers page speed, mobile responsiveness, SEO fundamentals, security posture, and conversion indicators. Based on real audit data from 500+ SME websites. Find out where you stand and what quick wins will have the biggest impact.

✓Compare your website speed, SEO, and security against 500+ UK SMEs
✓Discover the performance thresholds that separate top converters from the rest
✓Find your three highest-impact quick wins based on your score range

Download free

Medical professional reviewing patient reports on a clipboard in a healthcare office environment.

Whitepaper

UK Medical Practice Website Benchmark Report 2026

How does your medical practice website compare to the industry average? This report analyses Core Web Vitals, SEO performance, security headers, accessibility scores, and mobile experience across 200+ UK private practice websites. Discover where you rank and what top-performing practices do differently.

✓See how your Core Web Vitals compare to 200+ UK medical practice sites
✓Understand the SEO signals that top-ranking practices use
✓Identify the security and accessibility gaps that affect patient trust

Download free

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Guides, Templates & Checklists

How to Brief a Web Design Agency

GDPR Compliance Guide for Healthcare Websites

The Website Conversion Checklist

SME Website Performance Benchmark Report 2026

UK Medical Practice Website Benchmark Report 2026

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