Websites for UK consultant plastic and cosmetic surgeons. Honest procedure information, genuine before-and-after galleries and a consultation path that respects the GMC\u2019s cosmetic guidance.
Source: Bespoke, custom-coded builds from £8,000 + VAT. No WordPress, no templates.
Fixed-price, no-obligation quote. ICO registered, built to UK GDPR by a team that knows healthcare.
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Trusted by clinics and practices
Cosmetic surgery is one of the most competitive and most regulated things a doctor can promote. Patients compare surgeons for months, read every review and look closely at before-and-after photographs. Meanwhile the GMC’s guidance for doctors offering cosmetic interventions and the CAP Code rule out the pressure tactics that many clinic websites rely on.
Aethus designs and writes websites for consultant plastic surgeons that win on trust instead: detailed, honest procedure information, genuine results presented responsibly, and a consultation process that gives patients time to decide.
Private practice websites we’ve designed, written and grown. Every one solves the same patient-journey problems: being found, being trusted, and making the first enquiry easy.
The GMC expects doctors who offer cosmetic interventions not to use promotional tactics that pressure people into a decision, and the CAP Code requires before-and-after images to be genuine and representative. We build sites that respect both: no limited-time discounts, no countdown timers, no retouched results. It is also what discerning patients look for when they are choosing a surgeon.
Before-and-after photographs are the most-viewed part of any cosmetic surgery site. We build galleries that show genuine, consented images with honest captions, sort them by procedure, and present them alongside the recovery and risk information patients need to see them in context.
The best cosmetic outcomes start with a patient who has had time to think. We design the journey around an initial consultation, a clear cooling-off period and written information to take away, which reduces cancellations and complaints as well as meeting the guidance.
Patients choose a surgeon, not a logo. We put your training, specialist registration, professional memberships and approach to safety at the centre of the site, so a patient comparing several surgeons can see why you are different.
Results
Three private eye-care practices, tracked month by month in Google. The lines show direction and shape. The figures stay private.
Vision-correction clinic, London & Surrey
Before and after the rebuild. The line turns where the new website went live.
Use the left and right arrow keys to step through the months. Monthly counts are not shown.
Source: Google Search Console, monthly, between Sept 2025 and Sept 2026. Shown as trends, not figures, to protect our clients’ privacy.
Yes. We avoid time-limited offers and pressure tactics, explain risks and recovery honestly, and build the journey around consultation and a cooling-off period.
Yes, using genuine, consented and unretouched images with honest captions, in line with the CAP Code. Photographs are stored and handled as patient data under UK GDPR.
Yes. We separate the two clearly so patients seeking reconstruction after illness or injury are not shown cosmetic promotion.
Bespoke, custom-coded plastic surgery websites start from £8,000 excluding VAT, with the final figure set by the number of procedure pages, gallery scope and any booking integration. You get a fixed-price quote before anything is built, and hosting is £40 + VAT a month while we look after the site. You own the code outright.
Typically six to ten weeks from kick-off to launch, depending on how many conditions and procedures we write up. You get a real date at the quote stage, and we write the pages for your clinical review rather than asking you to draft them.
“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”— Mr Jesse Panthagani, Consultant Ophthalmic Surgeon, private practice5.0 · 7 Google reviews
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Source: Fixed-price, no-obligation quote. ICO registered, built to UK GDPR by a team that knows healthcare.
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Bespoke, custom-coded builds from £8,000 + VAT. No WordPress, no templates.
Fixed-price, no-obligation quote. ICO registered, built to UK GDPR by a team that knows healthcare.
Trusted by growing UK businesses and clinics
