Most people who look for a private gastroenterologist want two things: to understand what is wrong, and to get a test done quickly. They have usually had symptoms for a while, they are often embarrassed to describe them, and many are more anxious about the bowel preparation than the colonoscopy itself.
Aethus designs and writes websites for private gastroenterologists and endoscopy services that explain each test and its preparation plainly, publish what it costs, and give people with worrying symptoms a quick, clear way to be seen.