Conversion
Improve decision speed and protect revenue with sequential testing A/B experiments UK service businesses; practical guidance for service firms, learn how
Sophie O'Shea
Co-founder, Aethus
Sophie is co-founder of Aethus and leads client strategy. She has worked with private clinics, professional services, and SMEs across the UK to translate digital strategy into measurable growth.
Articles by Sophie O'Shea
Local SEO
Increase local enquiries and map visibility with targeted local SEO for service businesses in Peterborough — practical steps for better rankings, find out
AI for SMEs
Save time and reduce errors with AI tax compliance for small businesses UK by automating records and preparing MTD-ready filings — learn how
AI & Automation
Cut payroll errors and speed up pay runs for finance teams with payroll automation UK mid-sized businesses rely on — find out how
AI for SMEs
Benefit from faster quotes and personalised cover for UK SMEs with AI business insurance solutions for small businesses uk — find out how
AI for SMEs
Improve revenue accuracy and reduce stock and cash surprises with AI sales forecasting tools for small businesses UK — start with a pilot and find out
Web Design
Improve user access and compliance with Next.js accessibility UK best practices for UK businesses, covering semantic HTML, focus and testing — learn how
Local SEO
Boost local visibility and leads with targeted local partnerships SEO Bedfordshire that convert through credible citations and reviews — learn how
AI for SMEs
Save time and reduce errors with AI HR tools for small businesses UK, automating hiring, contracts and queries — learn how
Local SEO
Introduction to Local SEO for Multi-Location Businesses Local SEO for multi-location service businesses East of England is about being found—consistently—by p…
Healthcare
Improve patient access and reduce complaints by meeting ICO website accessibility standards healthcare; practical steps for clinics and practices, learn how
Healthcare
Improve patient access and reduce support costs with better healthcare website accessibility UK; practical steps for compliance and usability, find out
Web Design
Benefit from faster pages and lower infrastructure costs with Next.js scalability for UK SMEs — practical strategies to scale your site efficiently, learn how
AI for SMEs
Save time and cut hiring costs with practical AI recruitment tools for small businesses UK that improve shortlisting and candidate experience — learn how
Local SEO
Increase local enquiries by targeting streets, postcodes and landmarks with hyper-local content SEO Bedfordshire — improve map visibility and conversions, learn
AI & Automation
Reduce reporting time and errors with compliance reporting automation UK mid-sized businesses can trust; improve audit readiness and visibility — learn how
Conversion
Improve conversions for UK service businesses with clearer, trust-building landing pages that reduce acquisition costs and boost enquiries — learn how
Web Design
Benefit from faster launches and lower risk with composable architecture UK SMEs can adopt to reduce time-to-market and improve agility — learn how
Conversion
Boost conversions with research-backed colour choices tailored to UK audiences; improve trust, accessibility and calls to action using the psychology of colour
AI for SMEs
Improve marketing efficiency and conversions for your SME with clear AI marketing strategies for small businesses UK that save time and boost targeting — learn
Local SEO
Boost local enquiries by improving visibility for Bedfordshire service businesses with precise service areas and reviews; Google Business Profile optimisation f
AI for SMEs
Save time and cut admin with practical ai tools for small businesses uk that integrate with common apps and cut errors — find out