Improve enquiry quality and guide patients to the right consultation with an eye surgery suitability self assessment — find out how
Sophie O'Shea
Co-founder, Aethus
Sophie is co-founder of Aethus and leads client strategy. She has worked with private clinics, professional services, and SMEs across the UK to translate digital strategy into measurable growth.
Articles by Sophie O'Shea
Protect patient trust with compliant marketing: understand laser eye surgery advertising rules on websites, PPC and social — learn how
Benefit from clearer enquiries and fewer misdirected calls with better chambers practice area pages; practical guidance on structure and next steps, find out
Improve compliance and client clarity with practical BSB Transparency Rules website guidance, covering fees, complaints and profiles — find out
A Next.js headless CMS improves performance and governance for UK charities, enabling faster load times, stronger SEO and easier content management.
Improve patient pathways with digitised optometrist referrals; benefit from faster, clearer bookings and GDPR-compliant processes. Learn how
Improve user journeys with thoughtful smart defaults UK service websites that reduce friction and boost enquiries.
Improve patient access and data protection with ICO website accessibility standards healthcare, ensuring usable forms, clear notices and assistive-tech support…
Improve patient access and meet legal duties with clear guidance on healthcare website accessibility UK; practical steps, evidence and briefing tips — learn how
Improve patient safety and inspection readiness with practical steps for CQC compliance guide that cover online and offline evidence — find out
Behavioural science techniques UK service businesses can apply to lift conversion — anchoring, social proof, friction removal and default design.
Increase enquiry conversions by simplifying forms, improving accessibility and meeting UK compliance when optimising contact forms UK — learn how
