Website design for consultants and clinics whose Northamptonshire patients weigh several private hospitals before they ever pick up the phone — built around self-qualification, published pricing and content that survives comparison.
Free, no-obligation website review — no pressure, ever.
Tell us about your Northampton or East Midlands practice — we reply within one working day, no obligation.
Private healthcare in Northamptonshire rarely starts with a single phone call. Patients here are often willing to travel within and beyond the county — to Kettering, Milton Keynes or Leicester — and weigh a handful of private hospitals and consultants against each other before deciding who to see. A website that only states credentials and asks for an enquiry does not survive that comparison; it needs to help the patient work out, on their own, whether the treatment and the consultant are right for them.
That is the brief Aethus built for Mr Jesse Panthagani, a consultant ophthalmologist practising privately across the East Midlands. His site was rebuilt around patient self-qualification rather than a simple enquiry form, and that same approach — tools, clarity and evidence, not just a polished homepage — is what we bring to healthcare websites for Northampton practices and consultants.
In Northamptonshire, patients often have several private hospitals within reach rather than one obvious choice, and patients weighing an elective procedure typically look at more than one before they choose a consultant. That changes what a website needs to do: rather than assuming the visitor has already decided to book, it has to help them work through whether the treatment is right for them, what it costs over time, and why this particular consultant is the one to trust with it.
The county's NHS care is commissioned by NHS Northamptonshire Integrated Care Board, and many patients arrive at a private consultant's site having already looked at their NHS options. The website's job is to answer the question the patient is actually asking, not the one a generic template assumes.
Mr Jesse Panthagani is a consultant ophthalmologist and Cataract Surgery Lead at North West Anglia NHS Foundation Trust. His private practice is based in the East Midlands rather than Northampton itself, but it is the clearest example we can point a Northamptonshire patient to: Aethus rebuilt his practice site around six self-assessment tools, a ten-to-thirty-year cost calculator, published prices and a 104-piece article library, with a free video consultation as the opening step — so a patient comparing consultants has real evidence to compare, not just a biography.
Most elective private treatment is a single decision, not an ongoing relationship, and patients weigh it accordingly — against years of NHS waiting, against the cost of doing nothing, against another consultant's approach. Tools that let a patient model that decision themselves, in their own time, do more to build trust than another set of testimonials, and they are what we build into Northampton healthcare sites from the outset.
A healthcare website carries obligations a standard business site does not. We build clear CQC registration information for independent providers, advertising content aligned with GMC guidance and the ASA's CAP Code, WCAG 2.2 AA accessible pages, and ICO-aligned handling of enquiry and booking data — with the site kept secure and current on our managed hosting plan.
Results
Three private eye-care practices, tracked month by month in Google. The lines show direction and shape. The figures stay private.
Vision-correction clinic, London & Surrey
Before and after the rebuild. The line turns where the new website went live.
Use the left and right arrow keys to step through the months. Figures are deliberately not shown.
Source: Google Search Console, monthly, between Sept 2025 and Sept 2026. Shown as trends, not figures, to protect our clients’ privacy.
Yes. Aethus is based in Bedford, a short drive from Northampton, and works remotely and in person. Our East Midlands client is Mr Jesse Panthagani, whose private practice site we rebuilt — we have no Northampton-based clients yet.
Yes. Self-assessment tools and a clear cost calculator let a patient work through their own decision before they call, which is how we built Mr Panthagani's site.
Where a client wants that, yes. Mr Panthagani's site publishes prices clearly rather than leaving patients to ask.
Yes. We structure content and local search around Northamptonshire and the towns patients travel in from, not just Northampton itself.
We build to WCAG 2.2 AA and handle enquiry and booking data to ICO and UK GDPR guidance, and you approve the compliance wording before launch.
We write to GMC guidance on advertising and the ASA's CAP Code, flag any claim that needs evidence, and you approve every clinical statement before launch.
“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”— Mr Jesse Panthagani, Consultant Ophthalmic Surgeon, private practice5.0 · 7 Google reviews
Pick a time — it takes under a minute.
Loading available times…
Source: Free, no-obligation website review — no pressure, ever.
Compliance Scorecard. 12 questions on CQC display, UK GDPR/PECR, accessibility and advertising rules. Instant score and a plain-English action plan. Take the compliance scorecard →
Free, no-obligation website review — no pressure, ever.
Trusted by growing UK businesses and clinics
Ask us anything
Hi! How can we help you today?
Conversations may be reviewed to improve our service. Privacy policy.
