For consultants running more than one clinic across London and Surrey — a website structured around every location, so a commuter-belt patient can choose whichever is most convenient.
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Running more than one clinic across London and Surrey? Tell us where to send it — no obligation.
A practice with several clinics faces a problem a single-site consultant never has to solve: which location does the website actually represent? A homepage built around one address leaves every other clinic looking like an afterthought, and a patient searching for a nearby consultant may never realise a closer option exists.
K Vision Centre solved that by building the geography into the site itself, not bolting it on. Aethus built the practice a 242-page site — sixteen treatments each answered across seven companion pages, an interactive night-driving simulator, a suitability self-assessment, published fees and eighteen local area pages — so the practice's presence across London and Surrey has proper standing, not just a flagship homepage.
K Vision Centre is the private practice of Miss Tina Khanam, a consultant ophthalmic surgeon with a Moorfields cornea fellowship and twenty years of operating experience. Her practice spans six clinics in London and Surrey. Rather than a single 'locations' page listing six addresses, K Vision Centre's site has eighteen local area pages, built to meet the searches patients in each area make.
Commuter-belt patients are not choosing between a local clinic and a distant one in the way a single-town practice's patients might — many could reasonably travel to a London site or a Surrey one, and the deciding factor is often just which fits their day better. A website that treats every location as a first-class page, with its own content rather than a shared template, lets that patient choose on convenience without the other option ever feeling like an afterthought.
Alongside the location structure, the site answers each of sixteen treatments across seven companion pages, backed by an interactive night-driving simulator and a suitability self-assessment tool — so a patient can work out whether a treatment applies to them, and where to have it, before ever making contact. Fees are published throughout rather than held back for a phone call.
Results
Three private eye-care practices, tracked month by month in Google. The lines show direction and shape. The figures stay private.
Vision-correction clinic, London & Surrey
Before and after the rebuild. The line turns where the new website went live.
Use the left and right arrow keys to step through the months. Figures are deliberately not shown.
Source: Google Search Console, monthly, between Sept 2025 and Sept 2026. Shown as trends, not figures, to protect our clients’ privacy.
Aethus is based in Bedford. We built K Vision Centre's site — with eighteen local area pages covering its six clinics across London and Surrey — and would structure any multi-site practice around its actual geography in the same way.
Yes. We build out local area pages to match where patients are actually searching from — eighteen for K Vision Centre — rather than one page listing every address.
K Vision Centre's site publishes fees clearly across its treatment pages, so a patient never has to ask.
Yes. A suitability self-assessment tool lets patients work through that themselves, as built for K Vision Centre.
We build to WCAG 2.2 AA and handle enquiry data to ICO and UK GDPR guidance, and you sign off the compliance wording before launch.
Yes. K Vision Centre's eighteen local area pages cover London and Surrey, so a patient can compare areas and choose whichever fits their day best.
“Aethus created a website that mirrors my commitment to personalised care. Helping patients see clearly without glasses or contact lenses through advanced, tailored treatment – presented in a patient-first digital experience.”— Miss Tina Khanam, Vision Correction Surgeon, K Vision Centre5.0 · 7 Google reviews
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