A hospital-group directory listing or a shared-rooms profile page can carry a photo, a specialty and a paragraph — and stop there. It was never built to hold a consultant's full record, and it wasn't built to answer the questions a patient is too polite, or too unsure, to ask out loud before they get in touch.
Miss Tina Khanam, a consultant ophthalmic surgeon who practises on Harley Street and across London and Surrey, has exactly that kind of website. Aethus built K Vision Centre a 242-page site around her record and her patients' questions — and that is the standard we bring to any consultant whose practice extends beyond a directory listing.